Latest advertising prices at Capital Airport in 2026: from tens of thousands to tens of millions, what is the difference in money?

I want to advertise at the Capital Airport, but I heard that prices range from tens of thousands to tens of millions - how much does it cost? What's the difference between expensive and cheap

This is a question that everyone who is new to airport advertising will ask. As the "first gateway of China", the Capital International Airport has a passenger throughput of 70.76 million by 2025, mainly consisting of business people and corporate executives. But its advertising pricing system is indeed complex: a light box may cost hundreds of thousands of yuan per month, an LED screen may cost millions, and an annual framework contract can even reach over 50 million yuan.

This article does not stack quotations, but uses real transaction data to help you understand the price logic of advertising at Capital Airport.

1、 First, clarify: Who is selling advertising space at the Capital Airport?
Before discussing the price, it is necessary to know a key fact: Capital Airport Group Media Co., Ltd. is the only organization entrusted by Beijing Capital International Airport Co., Ltd. to fully manage the media communication work within the scope of the capital airport. This means that advertising at the capital airport can only be done through this company or its authorized agents.

The Chaoyang District Government of Beijing will place elevator film and LED advertisements in Terminal 3 in 2024, with a transaction price of 5.50286 million yuan. China Construction Bank's procurement of advertising resources for Capital Airport in 2026-2027 amounted to 52.38 million yuan. These two cases illustrate that large clients usually follow an annual framework, with higher prices but wider coverage.

2、 The core resources and prices of advertising at Capital Airport
The following prices are published prices, and actual implementation may be discounted based on the amount and duration of advertising. Long term cooperation can result in better unit prices.

T3C domestic departure security check LED screen: located in the security check area, it is the only media in the security check area, covering 100% of domestic departing passengers. Specification 3.52m × 4.8m × 2 sides, published price 2.67 million yuan/month/15 seconds/block. This is one of the highest priced resources at the Capital Airport, suitable for customers with sufficient budgets and a pursuit of brand height.

T3 domestic departure rolling floor light box: Each set consists of 6 light boxes, placed next to the seats and passages, with a single size of 1.2m × 2.1m. The published price is 1.26 million yuan/month/set. Suitable for brands that require continuous exposure, passengers have ample time to watch while waiting.

T2 Domestic Departure Ticket Hall Entrance Light Boxes on Both Sides: 2 pieces/set, size 2.5m × 3.5m/face, with a published price of 1.88 million yuan/set/month. Located in the core check-in area, covering all departing passengers.

T2 Domestic Departure Hall Beam Above Light Box: Specification 2.5m × 8m, Publication Price 1.28 million yuan/block/month.

T3 domestic baggage claim hall LED screen: a total of 9 pieces, a golden spot for passengers to gather, covering 100% of domestic arriving passengers. The publication price is 894000 yuan/week/set. The arrival area is suitable for local service and tourism brands.

T3 International Luggage Claim Hall LED Screen: 6 pieces in total, covering 100% of international arriving passengers. The publication price is 414000 yuan/week/set.

Two LED screens above the domestic and international arrival exits of Terminal 2, covering 100% of arriving passengers. The publication price is 752000 yuan/4 weeks.

T2 domestic luggage claim hall LED screen: 14 pieces in total, with a published price of 528000 yuan/week/set.

Capital Airport TV Advertisement: Covering domestic and international departures in T2 and T3, with a total of 335 units and a published price of 230000 yuan per week.

3、 Real transaction case: How much did it actually cost?
The published price is the "listed price", and the actual transaction price is often different. The following real transaction cases of government procurement and large enterprises have more reference value.

In 2025, Tianjin Economic and Technological Development Zone will place lightbox advertisements at the Capital Airport, with a transaction price of 570000 yuan per year. This case illustrates that even the Capital International Airport has relatively affordable advertising options.

China UnionPay will advertise at Beijing Capital International Airport in 2025, with a package transaction price of 798000 yuan.

The Chaoyang District Government of Beijing will place elevator film and LED advertisements in Terminal 3 in 2024, with a transaction price of 5.50286 million yuan.

China Construction Bank's procurement of advertising resources for Capital Airport in 2026-2027 amounted to 52.38 million yuan.

4、 4 core reasons for price differences
Location determines price: The departure security checkpoint is the only media with exclusive premium; The baggage claim hall covers 100% of arriving passengers and is of high value; Passengers staying in the waiting area for a long time are suitable for deep communication. Within the same airport, the price of core routes may be several times higher than that of edge locations.

Form determines price: LED screens are usually priced higher than static light boxes due to their dynamic effects and strong visual impact. TV advertisements are charged on a weekly basis, with high flexibility.

Cycle determines price: Long term cooperation can result in better unit prices. Compared to a single launch, the annual framework offers much greater discounts.

The purchasing scale determines the price: purchasing multiple points in a package results in lower single point costs. The 52.38 million annual framework of China Construction Bank is a typical example of large-scale procurement.

5、 Budget planning suggestions for novice advertising
Budget in the millions: Consider core locations at second and third tier airports, or edge locations at the capital airport such as T2 arrival exit LED (752000/4 weeks).

Budget of millions: can layout core resources of the capital airport, such as T3 security check LED or rolling light box combination.

Budget in the tens of millions: Annual framework procurement can be carried out, covering multiple locations in T2 and T3, such as the 52.38 million annual framework of China Construction Bank.

Don't forget the hidden costs: the cost of image production and installation needs to be budgeted separately. LED video production may cost tens of thousands to hundreds of thousands of yuan, and the cost of lightbox image production is also in the thousands of yuan range. Reserve 2-4 weeks for content review.

6、 The 3 easiest pitfalls for beginners to step into
Pit 1: Only focus on price and ignore location value. A cheap and sparsely populated billboard may have a much higher cost per exposure than a prime location. The core is' effective traffic ', not absolute price.

Pit 2: Underestimating the approval cycle. The content review of airport advertisements is extremely strict and must comply with the Advertising Law and airport requirements. The review period should be reserved for at least 2-4 weeks. Temporary inspiration is often too late.

Pit Three: Evaluating with the mindset of advertising effectiveness. The advertising at Capital Airport tends to focus more on brand awareness building and is not suitable for direct measurement through clicks or conversions. It is a brand asset investment that requires periodic mental precipitation.

7、Conclusion
There is no standard answer to the advertising price of Capital Airport, it depends on multiple factors such as airport level, advertising location, media format, and advertising period. From lightboxes priced at 570000 yuan per year, to LED screens priced at 2.67 million yuan per month, and then to annual frames priced at 52.38 million yuan, the price spectrum is broad.

For beginners, it is recommended to start testing from the core points of second and third tier airports, or obtain fragmented resources of the capital airport through professional platforms, and gradually scale them up after verifying the effectiveness of the data.

Tianci Media is a professional airport advertising platform that has been deeply involved in core hub media such as the Capital Airport for many years, and has a media resource database of major airports across the country. Provide one-stop full process services from demand analysis, point evaluation to price negotiation, creative execution, and effect tracking. Consult now to obtain your exclusive advertising placement plan for the Capital Airport!