How to calculate the advertising price of Guangzhou Airport in 2026?

Guangzhou Baiyun International Airport has achieved a historic high of over 83 million passenger throughput for the first time in 2025. As a core airport hub in South China, this place gathers a large number of business people, high net worth tourists, and cross regional travelers, making it a strategic highland for brand layout in the South China market.

But for beginners who are new to it, facing the two terminals T1 and T2, dozens of advertising formats, and quotes ranging from tens of thousands to millions, they are often confused. This article will start from real transaction cases to help you thoroughly understand the pricing logic of advertising at Guangzhou Airport.

1、 Factors Affecting Advertising Prices at Guangzhou Airport

The advertising price of Guangzhou Airport is not a fixed number, but is determined by the following variables:

Location determines value: The security check area in the departure hall is a must pass for passengers and has the highest price; Next is the waiting area; Arrived in the area again. As the only media, the security check area has an exclusive premium.

Form determines cost: LED dynamic screens are priced higher than static light boxes; The large screen combination set is higher than the single point position.

The discount is determined by the advertising cycle: the benchmark cycle is 4 weeks, and discounts can be obtained after 8 weeks or more. Long term cooperation (half a year/year) offers greater discounts.

2、 Main advertising forms and price references

2.1 Lightbox Advertising

Departure check-in hall island tail light box: located in the domestic departure check-in island area on the 3rd floor of Terminal 2, with a specification of 5.88m × 3.38m/block, 6 blocks/set, and a monthly listed price of 1.6 million yuan/set. Real transaction case: Postal Savings Bank of China purchases the same location in 2025 at a transaction price of 720000 yuan per month.

Departure Hall Island Tail Light Box Set A: A set of 6 light boxes, with a transaction price of 720000 yuan/month by Postal Savings Bank of China in 2025.

2.2 LED Large Screen Advertising

Domestic baggage claim area exit twin star LED: located on both sides of the T2 baggage claim hall exit, with a total screen area of 115.2 square meters and a published price of 136000 yuan/set/week. The transaction price of Postal Savings Bank is 70500 yuan per week.

Domestic mixed flow zone landmark giant screen LED: located in the mixed flow zone from departure to arrival, with an area of 84.8 square meters, a published price of 400000 yuan/week, and a transaction price of 0 yuan/week at Postal Savings Bank (packaged as a bargaining chip for placement).

Security screening channel large screen set: located above the domestic departure security screening channel, 2 screens, 14.88m × 6m/piece, with a published price of 286000 yuan/week and a Postal Savings Bank transaction price of 629200 yuan/week.

Security checkpoint landmark electronic media package: Domestic departure security checkpoint, 4 screens, published price of 500000 yuan/week, Postal Savings Bank transaction price of 110000 yuan/week.

Domestic luggage carousel electronic media set: T2 domestic arrival luggage carousel, 11 screens, published price of 376000 yuan/week, Postal Savings Bank transaction price of 1240800 yuan/week.

2.3 Corridor Bridge Advertising

External corridor bridge advertisement: 92 corridor bridges, 184 images, covering departing and arriving passengers, with a monthly advertising price of 2.8 million yuan.

Advertisement on the inner side of the corridor bridge, with a published price of 2.1 million yuan per month.

2.4 VIP Lounge Advertising

Guangzhou Airport VIP Lounge LCD: Covering T1 and T2 VIP lounges, there are a total of 40 65 inch screens with a published price of 480000 yuan/15 seconds/month. The average stay time of VIP lounge passengers is 74 minutes, which is suitable for reaching high-end business travelers.

2.5 Screen refresh/TV commercials

Airport TV advertisement: 58 55 inch screens in Terminal 1, with a published price of 72800 yuan per week.

Security checkpoint viral media: T2 domestic departure security checkpoint, Changchun Municipal Bureau of Culture and Tourism's procurement transaction price in 2025 is 201600 yuan.

3、 Real transaction case reference

Case 1: Postal Savings Bank's 2025 Baiyun Airport T2 Advertising Placement

Departure check-in hall island tail light box set A: 72000 yuan/month

Domestic departure security check channel large screen set: 629200 yuan/week

Domestic departure security checkpoint landmark electronic media package: 110000 yuan/week

T2 Domestic Arrival Luggage Turntable Electronic Media Set: 1240800 yuan/week

Domestic luggage claim area export Gemini LED set: 70500 yuan/week

Case 2: Display advertisements for pharmaceutical companies

Display advertisement at Guangzhou Airport, with a one month advertising cycle and a transaction price of 580000 yuan

Case 3: Advertising in Bank of China T1 Terminal

Advertising placement in Terminal 1, with a total contract amount of 1 million yuan

Case 4: Screen printing advertisement at the security checkpoint of Changchun Municipal Bureau of Culture and Tourism

T2 domestic departure security checkpoint flooded the media with a transaction price of 201600 yuan

4、  How to Plan Your Advertising Budget

Step 1: Clarify the target and audience

Brand image building/new product launch → departure hall core lightbox or security check area LED

Arrival crowd reaching → Luggage claim hall light box or LED twin star

Deep communication with high-end audience → VIP lounge LCD

Step 2: Determine the form and cycle of advertising placement

The budget is sufficient to select the core location of the departure hall, and the recommended cycle is from one month; Select luggage hall locations within the budget, with a recommended cycle of 4 weeks; Due to limited budget, choose screen refresh or TV advertising combinations, with flexible cycles.

Step 3: Inquiry and Negotiation

Request quotes from 2-3 media companies, including detailed location maps, publication prices, and transaction price references. Important reminder: There is a huge difference between the published price and the actual transaction price. For example, the published price for the security checkpoint screen is 286000 yuan/week, while the transaction price is only 629200 yuan/week. Be sure to inquire and strive for discounts.

Step 4: Reserve production and installation fees

The quotation usually does not include production costs. The production cost for lightbox images is approximately 12000 to 15000 yuan per set, and the production cost for LED videos is 30000 to 100000 yuan per piece, which requires a separate budget.

5、 The 3 easiest pitfalls for beginners to step into

Pit 1: Scared away by the publication price. The price of the security checkpoint screen was 286000 yuan per week, but the actual transaction was only 63000 yuan per week. Don't be discouraged by high prices, boldly inquire and negotiate.

Pit 2: Ignoring the approval cycle. The content review of airport advertisements is strict, and 2-4 weeks of approval time needs to be reserved. The Changchun Municipal Bureau of Culture and Tourism signed the contract in November and only published it on November 30th, proving the long cycle.

Pit 3: Insufficient budget for production costs. The transaction price usually only includes media fees, and the production and installation fees need to be prepared separately.

6、Conclusion

The advertising prices at Guangzhou Airport range from tens of thousands to millions, depending on the location, format, and duration. According to the actual transaction data from 2025 to 2026:

Departure hall lightbox set: approximately 720000 yuan/month

Security check area LED screen: approximately 60000 to 110000 yuan/week

Luggage hall electronic media: approximately 70000 to 120000 yuan/week

Security checkpoint screen refresh: approximately 200000 yuan per visit

For beginners, it is recommended to start from the luggage hall or security checkpoint and deploy for 4 weeks, with a budget controlled between 300000 and 500000 yuan. After verifying the effectiveness, gradually increase the budget.

Tianci Media is a professional airport advertising platform that has been deeply involved in Guangzhou airport media for many years. It has a point database covering T1 and T2 terminals and rich advertising experience. From requirement analysis and point evaluation to creative execution and effect tracking, we provide one-stop full process services to help you achieve your communication goals at a better cost. Consult now to obtain your exclusive advertising placement plan for Guangzhou Airport!