Beijing Airport Advertising Company: How to obtain core advertising resources for Capital Airport and Daxing Airport?

When your brand needs to engage with China's most powerful and influential high-end audience, Beijing's international airport is undoubtedly an irreplaceable golden gateway. The annual flow of billions of passengers and the closed and focused waiting scenes make airport advertising the ultimate battlefield for brands to establish a high-end image and trigger business and travel consumption. However, faced with a vast array of media resources, opaque pricing systems, and numerous service providers, many marketing decision-makers are confused: how to choose a reliable Beijing airport advertising company? What is the entire advertising process like? How to ensure the input-output ratio?
This article will systematically break down the advertising logic of Beijing Airport, from value recognition and resource analysis to company selection and execution steps, providing you with a clear decision-making map.
1、 Why Beijing Airport? Understand the irreplaceability of high-end scenarios
Placing airport advertisements in Beijing is not just about buying an advertising space, but about purchasing a "scene ceremony" for deep communication with high-quality audiences.
The audience quality is extremely high: Beijing Capital Airport and Daxing Airport gather political and business leaders, corporate executives, high net worth travelers, and international tourists. They have the characteristics of high income, high education, and high decision-making power, making them the target customer group for many high-end brands and B2B services.
Closed environment, forced access: Passengers are in a "boring period" of information reception after security check and before boarding, with more focused attention and advertising reach and memory far exceeding noisy public environments.
The brand endorsement effect is powerful: successfully logging into the national portal hub is itself a symbol of brand strength and industry status, which can greatly enhance the brand's authority and trust.
Drive immediate and potential consumption: From luxury goods and duty-free products to financial services and destination tourism, airport advertising can directly stimulate consumption decisions in a "travel state".

2、 Core Resource Map: Understanding the Advertising Matrix of Capital Airport and Daxing Airport
A professional Beijing airport advertising company must be able to clearly organize the media resource spectrum of the two major airports for you. It is mainly divided into the following categories:
Digital media:
LED large screen: located in core pedestrian gathering areas such as check-in halls, security check areas, and baggage claim halls, with strong visual impact and suitable for brand image display.
Digital screen flashing/lightbox: distributed in the boarding gate corridor and on both sides of the escalator, it can achieve multi screen playback and cover the passenger flow.
Traditional static media:
Lightbox advertising: It is the most classic and highest coverage form, with diverse sizes and full coverage from the departure layer to the arrival layer.
Column advertising&wall billboards: with strong visual dominance, commonly used for international brand flagship promotion.
Special Experience Media:
Check in island pillars, luggage carousel surrounds, etc., creating an immersive brand environment.
Exclusive media for VIP lounges, accurately reaching the highest end customer group.
It is worth noting that top media resources are usually directly controlled by a few core operators. For example, Tianci Media in the industry directly controls core resources such as Beijing Daxing International Airport and Capital International Airport, which means that cooperating with companies with such direct control resources often results in better prices, more reliable release guarantees, and more flexible innovative solutions.
3、 Five Step Selection: How to Choose a Reliable Beijing Airport Advertising Company
Step 1: Clarify your advertising goals and budget
Firstly, internally clarify: is this advertising campaign focused on the brand image or promoting specific products? Is the target audience international travelers or domestic business travelers? What is the initial budget range? A clear goal is the foundation for evaluating all solutions.
Step 2: Investigate the company's ability and qualifications to acquire resources
This is the most crucial step. Be sure to ask:
Is your company a direct operator of media resources or an agent distributor?
Can you provide official media resource manuals or location maps recognized by the Capital Airport and Daxing Airport?
Do you have direct cooperation proof like Tianci Media directly controlling core resources such as Beijing Daxing International Airport and Capital International Airport? Direct control capability means fewer intermediate links and higher execution efficiency.
Step 3: Evaluate their professional planning and service capabilities
Excellent companies are not only 'resource smugglers', but also' solution providers'.
Can you provide a combination strategy that integrates different points and forms based on your goals?
Do you have any past successful cases, especially those related to your industry?
Does the service team have professional planning, design, and customer service capabilities?
Step 4: Verify the transparency of the quotation and contract terms
Request a clear quotation, listing all details such as media location, specifications, unit price, release cycle, production cost, and painting fee.
Be wary of "fixed price" packaging and vague descriptions of quotations.
Carefully review the release confirmation, screen review, acceptance process, and breach clauses in the contract.
Step 5: Understand the capabilities of execution monitoring and data support
Can the company provide a monitoring report (photos/videos) during the advertising period?
Can you provide basic data such as past customer traffic at this location as a reference for effectiveness?
Do you have the ability to use technological means (such as QR code interaction) for effect tracking?

4、 Common Misconceptions and Avoiding Pits Guide
Misconception 1: Only looking at prices, ignoring the authenticity of resources: Low quotes may point to the edge of low foot traffic, or even fake resources. It is essential to request access to official location codes and conduct on-site inspections.
Misconception 2: Separation between Creative Design and Scene: Directly transferring outdoor creativity to the airport. Airport advertising requires a more concise and sophisticated design, with extremely clear information hierarchy to accommodate passengers' quick reading.
Misconception 3: Believing that "investing is enough" lacks integrated thinking: Airport advertising should be a part of integrated marketing. Online preheating, offline explosion, and secondary dissemination on social media (such as shooting interesting airport advertisements for check-in) are the key to maximizing value.
Misconception 4: Ignoring the rise of Daxing Airport: Only focusing on the capital airport. As a newly built national hub, Daxing Airport has updated hardware, modern design, rapid passenger flow growth, and more innovative media formats, making it an emerging value oasis worthy of key evaluation.
Misconception 5: Lack of in-depth communication with the company. Requirement: Directly throwing the budget to the company for the other party to arrange. The most successful cooperation stems from the deep collision between Party A and Party B, fully integrating brand goals with airport scene characteristics.
Conclusion
Choosing a professional Beijing airport advertising company is essentially selecting a long-term, reliable, and professional strategic partner for your brand. This process requires systematic examination and rigorous evaluation, with the core being to identify its resource control, professional planning, and integrity service capabilities.
Beijing's dual airports - Capital Airport and Daxing Airport - constitute the most valuable aviation advertising portal in China and even globally. Faced with this high-end arena, by following the steps outlined in this article and eliminating common misconceptions, you will be able to make decisions with more confidence, allowing your brand information to be accurately and loudly conveyed to the people you most want to talk to in this golden channel.
Now, it's time to start drawing the route map for your brand's landing at Beijing Airport.