Guide to prime advertising locations at Daxing Airport: In-depth analysis of the departure level, arrival hall, and security check area

一、 What are the prime locations for advertising at Daxing Airport? 
As Beijing's international aviation hub and "new gateway", Beijing Daxing International Airport is not only a transportation stronghold, but also a top-tier hall for brand exposure. Every year, tens of millions of high-net-worth business travelers gather here, making airport advertising a strategic high ground for brands to showcase their strength and reach elite customers. However, with its vast space and abundant advertising space resources with vastly different values, "What are the golden spots for advertising at Daxing Airport?" has become a primary concern for many marketing leaders.
The golden spot lies in the perfect combination of "high traffic" and "high attention". This article will take you deep into the Daxing Airport terminal, analyzing, like a senior media planner, the trump advertising spots that are truly worth investing in, layer by layer and area by area, and providing professional placement strategies to maximize the communication value of every budget you allocate.

二、Understanding the logic of airport advertising: why is location selection so crucial?
Before specifically listing the points, two core understandings need to be established:
Passenger behavior paths determine advertising value: Passengers' movements within the airport are linear (check-in → security check → waiting → boarding, or vice versa). In areas where passengers must pass through and spend a long time, the compulsory reach rate and memory of advertisements are the highest.
"Attention window" difference: The attention state of passengers is completely different between the bustling passageway and the quiet waiting area. The former is suitable for media with strong visual impact, while the latter is suitable for media that require deep reading or interaction.
Therefore, our analysis of the departure level and security checkpoint area will revolve around the core path of the "departure process" for passengers, which constitutes the golden chain of advertising exposure.
三、 In-depth analysis of core golden points in each area
We follow the main process of passenger departure to locate those golden spots where it's hard to miss.
(1) Departure floor (fourth floor) - brand first impression area
Passengers check in and drop off their luggage here, at the beginning of their journey, with a relatively calm mindset and a high receptivity to surrounding information.
1. Check-in island area
Location value: Each check-in island gathers a large number of passengers and send-off personnel who are queuing and going through formalities, with a stable duration of stay (usually 5-15 minutes). As far as the eye can see, advertising spaces naturally come into view.
Main media forms:
LED screen/light box at the check-in island: facing the queueing crowd, it exerts a strong visual impact and serves as an excellent location to create a high-end first impression for the brand.
Advertisement on the side of the luggage carousel: During the waiting time for checked baggage, passengers' attention will naturally fall here.
Suggested advertising strategy: Suitable for brands related to aviation, high-end luggage, business attire, credit cards, etc., implanting brand concepts at the beginning of the travel itinerary.
2. The center of the departure hall and the main aisle
Location value: The core visual focal point within an expansive space, encompassing all the foot traffic entering and exiting the level.
Primary media forms:
Giant column LED/3D light boxes: such as the core columns near the "China Garden", which are visible from 360 degrees and can be regarded as "landmark" advertisements within the terminal.
Aerial suspended LED screen: Suspended above the main aisle, it guides the flow of people while achieving seamless coverage without any blind spots.
Suggested launch strategy: suitable for industry leaders or international brands with widespread recognition that require the establishment of a grand brand image.
(II) Security checkpoint area and the commercial area behind - areas requiring high concentration of attention
This is the "choke point" in the process, where passengers' mentality shifts from relaxation to focusing on boarding time.
1. Security check queue area
Location value: Passengers must queue up and wait (which can take 10-20 minutes during peak periods), and are not allowed to use mobile phones, leaving them with nowhere to put their attention. As a result, the reading rate of surrounding advertisements is close to 100%.
Main media formats: continuous light box walls or digital screens on both sides of the security checkpoint. This is one of the locations with the highest reach depth per unit time in the entire airport.
Suggested advertising strategy: Ideal for brands that require deep communication of their message, such as high-end technology products, automobiles, and financial services. Consider telling a concise yet compelling brand story.
2. Business area after security check ("Sky Corridor")
Location value: After passing through security, passengers have a "duty-free" consumption mindset and a certain amount of free time, making this a key area for the transformation of consumption willingness and brand recognition.
Primary media forms:
LED screen at Central Commercial Plaza: Located in the core areas of duty-free shops and dining areas, it repeatedly broadcasts dynamic videos to stimulate consumer desire.
Transparent light boxes/digital screens on both sides of the escalator: ensuring precise exposure during the brief process of boarding or alighting the escalator.
The signage and facade of the brand's flagship store: This in itself is a massive three-dimensional advertisement.
Suggested advertising strategy: Highly aligned with luxury goods, perfume and cosmetics, tobacco and alcohol, high-end chocolate, and other duty-free brands. It is also suitable for advertisements in tourist destinations, hotels, etc.
(III) Waiting area and boarding process - the final touch point
Passengers spend the longest waiting time in this area, but their attention may be distracted by their mobile phones, necessitating more attractive forms of media.
1. Close-in stand waiting hall
Location value: Passengers wait for a long time (usually more than 30 minutes) in front of a fixed boarding gate, in a relatively static environment.
Primary media formats: LCD screens above the boarding gate counters and surrounding wall stickers/light boxes. Provide a final round of brand reminders before final boarding.
Suggested advertising strategy: suitable for local services (such as high-end hotels and restaurants in Beijing), destination tourism products, or airline auxiliary service advertisements.
2. Gallery bridge passage
Location value: The enclosed pathway for passengers to walk to the aircraft, free from other distractions, serves as the final "information tunnel" before boarding.
Main media format: Panoramic continuous light boxes on both sides of the corridor bridge. Capable of creating an immersive brand corridor experience.
Suggested advertising strategy: Creative display of the brand's visual image to reinforce memory. Suitable for brands that emphasize design and quality, such as automobiles and high-end watches.
(IV) Arrival floor (1st/2nd floor) - Closed loop and welcome area
Although the core traffic is the arriving passengers, their relaxed state right after getting off the plane and the welcome scene also possess unique value.
1. International arrival baggage claim hall
Location value: As passengers spend long periods of time waiting for their luggage, they are forced to look up and stare at the carousel, resulting in a high advertisement reach rate.
Main media format: circular LED screen above the baggage carousel.
Suggested advertising strategy: suitable for cross-border communication services, local transportation (car rental, high-end airport transfers), tourist welcome advertisements, and local high-end hotels.

四、 Common Misconceptions and Guide to Avoiding Pitfalls in Choosing Golden Spots
Misconception 1: Pursuing "big" over "precise". While a huge departure hall screen is certainly impressive, if your target audience is international high-end travelers, the precise location of the international security checkpoint and duty-free commercial area may yield a higher return on investment (ROI).
Misconception 2: Ignoring the "ambient sound" of the media. In a noisy departure hall, static lightbox information may be drowned out; while in a quiet waiting area, video advertisements with sound effects may provoke aversion. The form of media needs to be selected according to the location environment.
Misconception 3: Treating airport advertising as a short-term promotional channel. The core value of airport media lies in brand image building and reaching high-end audiences, rather than direct sales. Emphasis should be placed on conveying brand quality, rather than listing price information.
Misconception 4: Not combining with airport passenger flow data. There are significant differences in flight types (international/domestic), time periods (morning peak/evening shift), and passenger composition (business/tourism) corresponding to different locations. It is essential to request passenger flow analysis reports for specific locations from media agents.
五、 Conclusion
In summary, the prime advertising spots at Daxing Airport are distributed at key nodes along the passenger flow: the departure level sets the tone, the security check area facilitates in-depth communication, the commercial area stimulates consumption, the waiting area provides reminders, and the arrival level completes the loop.