Does the price of bus advertising change with the advertising cycle? Fully analyze the cost pattern of advertising placement

Bus advertising has attracted brand attention due to its high-frequency exposure and precise audience coverage. For beginners, understanding the pattern of price changes with the advertising cycle can help them plan their budget reasonably and avoid wasting costs. This article will comprehensively analyze the changes in bus advertising prices from the perspectives of advertising cycle, price influencing factors, cost-effectiveness analysis, and advertising strategies.
1、 The main influencing factors of bus advertising prices
advertising type
Vehicle advertising: wide coverage, cost calculated based on route and advertising cycle
Car lightbox: Fixed display, flexible budget, long cycle, high cost-effectiveness
Electronic screen advertising: dynamic playback, longer cycle can get discounts, improve cost-effectiveness
Launch cities and routes
First tier cities: densely populated, high prices
Second and third tier cities: low cost, relatively high cost-effectiveness
Popular routes vs regular routes: Popular routes have higher prices but better exposure effects
2、 Delivery cycle
Short term advertising: usually billed on a weekly basis, suitable for promoting events or new products
Mid term advertising: Monthly billing, moderate price, suitable for brand exposure
Long term advertising: billed quarterly or semi annually, often enjoying discounts to improve cost-effectiveness

3、 Budget planning for bus advertising placement cycle
Step 1: Clearly define the advertising target
Brand exposure, promotional activities, or product promotion
Different targets correspond to different advertising cycles
Step 2: Select the type of advertisement
Choose car body, carriage lightbox or electronic screen based on budget and goals
Long term advertising can choose cost-effective advertising types
Step 3: Determine the city and route for advertising placement
High traffic lines have higher costs, but better ROI
Select the most cost-effective route based on the target audience
Step 4: Plan the advertising cycle
Short term advertising: concentrated exposure, quickly attracting attention
Long term advertising: Accumulate exposure, enhance brand memory
Consider the impact of seasonality and holidays on prices
Step 5: Budget Calculation and Optimization
Calculate preliminary budget based on advertising type, city, and cycle
Optimize fund allocation based on cost-effectiveness
Set aside 10% -15% of the budget for adjustments and optimizations

4、 Common Misconceptions Reminder
Only focusing on low prices and ignoring exposure effects: Low price cycles may have limited reach
Short cycle: insufficient frequency, weak brand memory
Blindly following popular routes: high price does not necessarily mean high cost-effectiveness
Lack of creativity: Even if the cycle is long and the design is not attractive, it is difficult to achieve results
5、 Conclusion
The price of bus advertising does indeed vary with the advertising cycle, and different cycles can affect the total cost, cost-effectiveness, and brand exposure effect.