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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：The golden intersection of Zhongshan Fifth Road and Beijing Road | Format：Naked eye 3D | Duration：15s |
| Location：New Big New | Min Qty：1 | |
| Size：56.64m(W)*21.12m(H)=1196.24㎡ | Min Period：week |
Located at the entrance of Beijing Road Pedestrian Street, at the intersection of Zhongshan Fifth Road and Beijing Road, it sees over 4 million people and vehicles during holiday peak periods. It is one of Guangzhou's most influential commercial areas and has become a new urban landmark and popular check-in spot. The daily traffic can reach up to 100,000, attracting large numbers of citizens and tourists to take photos and share them, enhancing the vitality of Beijing Road's night economy.
The main entrance of Guangzhou's millennia-old commercial artery, Beijing Road Pedestrian Street, is adjacent to Gongyuanqian Metro Station, where Lines 1 and 2 intersect. The average daily flow of people and vehicles exceeds one million, with holiday peaks surpassing 4 million. As a key intersection between the city's core business district and tourist hotspot, it offers extremely high advertising exposure efficiency. On holidays, the average daily foot traffic exceeds 4 million, making it an important cultural window and popular check-in landmark in Guangzhou. Through multi-dimensional technology integration with 8K glasses-free 3D AI, it serves not only as an advertising screen but also as a hub that activates public urban space and connects online and offline consumer scenarios.
The giant outdoor display system at the golden crossroad of Zhongshan Fifth Road and Beijing Road in downtown Guangzhou is installed on the façade of the century-old Xin Da Xin Department Store. It is one of the iconic check-in spots on Beijing Road Pedestrian Street. Xin Da Xin's glasses-free 3D media, with its unique location, technology, and content advantages, has become a highly influential outdoor digital media platform in South China.
As the only 8K glasses-free 3D landmark screen in Guangzhou city center, combining cultural tourism attributes with commercial value, it has attracted numerous top international brands and leading enterprises to launch celebrity promotions, new product releases, and holiday marketing campaigns, becoming a strategic media platform for high-end brands to capture consumer attention.
The naked-eye 3D large screen leverages location, technology, audience, content, communication, and brand—six core advantages—to establish itself as a benchmark in outdoor media in South China. It is the preferred platform for brands to achieve triple value enhancement in traffic, brand, and culture, particularly suitable for showcasing mid-to-high-end brand images, launching new products, and promoting cultural and tourism IPs. It has become a new marketing engine connecting traditional commercial districts with the digital era.
As a top-tier outdoor digital media asset in South China, it boasts significant investment appeal and long-term growth potential, leveraging five core values: prime location, scarce resources, technological barriers, diversified profitability, and urban endorsement. With strong surrounding consumption power, it sets a benchmark for the integration of traditional and modern commerce in Guangzhou.
On Beijing Road, a core street with a millennium of commercial heritage, the Xindaxin naked-eye 3D large screen has long surpassed the attributes of ordinary outdoor media, becoming a city digital asset with both scarcity and growth potential. The core logic of its investment value lies in the deep integration of technological innovation with the traffic foundation and policy benefits of Guangzhou’s historic commercial capital, creating a threefold moat of technological barriers, traffic monopoly, and ecosystem premium. Its unparalleled ability to integrate resources is the core value that investors should focus on.
Relying on the protection and planning of Beijing Road’s historical and cultural district, approvals for similar large outdoor screens in the city’s core area are no longer granted, making the naked-eye 3D large screen a monopoly resource in physical space. As a key project promoted by the Yuexiu District government for renewing Beijing Road, it also enjoys policy benefits such as support for the cultural industry and simplified approval processes.
