The domestic arrivals corridor is the first important area that passengers encounter upon entering the airport. The average dwell time exceeds 45 minutes, providing brands with ample exposure opportunities to make a strong first impression.
The high-altitude lightbox on the first floor domestic remote stands is a prime media channel for reaching high-net-worth individuals. Cleverly suspended along the mandatory path travelers take to reach the remote gates, it provides brands with a unique and effective exposure platform.
In the domestic departure concourse of Jiaodong International Airport, there is a highly strategic advertising resource: a double-sided wind tower lightbox in the domestic departure corridor. With its unique location advantage and innovative design, this advertising space has become an ideal platform for brands to establish a deep connection with travelers.
It is especially suitable for high-end brands that need to enhance their brand image and increase brand awareness, such as luxury goods, finance, automotive, and fashion brands. Placing ads during passengers’ leisure time while waiting to board can effectively convey brand messages and establish an emotional connection between the brand and the passengers.
Jiaodong International Airport's annual passenger throughput has exceeded 26 million. As a leisure area that passengers must pass through after security, the scenic area has a very high exposure for airport lightboxes, ensuring full coverage of lightboxes along passenger routes and creating a coherent brand communication effect.
In this area, the lightbox naturally becomes the focal point of their attention, subtly embedding the brand message in travelers' minds during their moments of relaxation. The presence of the lightbox is just right — it doesn't feel abrupt to the travelers, yet it ensures that the advertising content is fully received.
During the brief time spent waiting at security, travelers pass through this area repeatedly, resulting in high-frequency exposure to advertisements. This leaves a strong impression of the brand in travelers' minds, creates emotional resonance with the brand, and lays the groundwork for subsequent brand awareness and consumer decisions.
The airport lightboxes in the domestic security screening sparse areas have become a golden window for brands to establish a deep connection with travelers. Their unique perspective and high visibility leave a lasting impression of the brand message in travelers' minds, creating efficient opportunities for brand communication.