- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 7, Dongpo Road, Shangcheng District | Format：led | Duration：15s |
| Location：Lakeside Yintai in77 | Min Qty：1 | |
| Size：20.64m*7.04m =145.3056㎡ | Min Period：week |
Xizi Corridor Bridge is located in the core area of the national demonstration pedestrian street, Hangzhou Hubin Pedestrian Street, adjacent to the West Lake Musical Fountain, Hubin Intime In77, and Longxiangqiao Metro Station. It sees an average daily footfall of over 280,000 people, with an estimated annual visitor flow of 91 million in 2024.
At the intersection of Pinghai Road and Dongpo Road in Hangzhou, between Areas A and D of Hubin Intime In77, an aerial corridor named "Xizi Corridor Bridge" is emerging as a new cultural and tourism landmark by West Lake with a blend of technology and art. At the heart of this stunning attraction is a screen that can mechanically open and instantly transform into an open-air stage, enabling the seamless transition between advertisement, performance, and interaction, greatly enhancing brand recall and communication impact.
The LED at Xizi Corridor Bridge is more than just an advertising screen; it is a super interface where technology, art, commerce, and urban public life converge. As a new form of media that can be seen, interacted with, shared, and felt, it provides brands with a city-level communication platform that combines height, warmth, and vibrancy. Brands can leverage event-driven moments to co-create content, achieving both offline immersive experiences and online viral dissemination, resulting in a single campaign with multi-dimensional resonance.
The core competitiveness of this media comes from the in-depth integration of LED technology with urban resources and technological innovation. It not only breaks the traditional limitations of outdoor media scenarios but also achieves both brand awareness and effectiveness. Its advantages are concentrated in five key dimensions, where technological innovation liberates the LED from static display constraints, turning it into a dynamic medium capable of hosting brand launch events.
The LED screen occupies a prime location along the West Lake, on one side connecting to the high-end commercial ecosystem of Hangzhou Hubin Intime In77, which sees over 1.029 million visitors, precisely reaching a high-spending young audience mainly aged 25-34. On the other side, it is adjacent to the West Lake scenic area, attracting a massive number of domestic and international tourists, creating dual exposure to both commercial and tourism traffic.
Relying on big data analysis from the Hubin smart commercial district, advertising content can be customized based on audience profiles to achieve precise alignment between the brand and target consumers. On one hand, the concentration of international top-tier brands in the high-end commercial ecosystem allows the LED screen's exposure to directly drive offline consumption, creating a conversion chain of traffic - retention - purchase, offering the dual advantage of enhancing brand positioning and actual conversion results. This makes the large screen a scarce marketing resource in the integrated commercial and tourism scenarios.
In the current context of deep integration between commerce and tourism, premium outdoor media in core commercial areas has become a rare investment target. The LED screen at Hangzhou Hubin Intime In77 Xizi Langqiao, with its irreplaceable resource value, diverse revenue models, and clear value-added logic, constructs a highly attractive investment value system, serving as a key vehicle connecting capital with the city’s core traffic.
Relying on a diversified revenue system to build stable cash flow support, and leveraging policy benefits and urban development for long-term value growth, its threefold characteristics of scarcity, stability, and growth make it an extremely attractive quality investment in the integrated commerce-tourism scenario. It provides capital with a rare gateway to connect with the city’s core value.
