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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：No. 188, Huangxing Middle Road, Furong District | Format：led | Duration：15s |
| Location：Lehecheng Shopping Center | Min Qty：1 | Operating Time：0-24o'clock |
| Size：27.8m宽 × 11.2m高=311m² | Min Period：week |
Located in Lehecheng Shopping Center, No. 188 Huangxing Middle Road, Furong District, close to Huangxing South Road Pedestrian Street, about 300 meters away from the core business district of Wuyi Square, facing the daily average of hundreds of thousands of pedestrian flows, effectively realizing the immersive reach of advertising content, the consumption conversion rate of a business district reaches 28%, and LED advertising directly drives the passenger flow of stores to increase by 40% to form a three-dimensional communication scene of shopping, exhibition and interaction, and the advertising memory is increased by 60%
The southern section of Huangxing Road Pedestrian Street, the inner field of Lehe City, only about 400 meters away from the intersection of Wuyi Square, the entrance of Huangxing Road Pedestrian Street, Changsha Sanxiang Commercial First Street, covers an average daily passenger flow of 800,000 in the business district, and the peak number of holidays exceeds 1.5 million
Metro Line 1/2 Wuyi Square Station and Huangxing Square Station are radiated, and the 50 bus line is a must-reach place for Changsha citizens and tourists, adjacent to top commercial entities such as Heping Hall, Wangfujing, IFS, etc., forming a commercial cluster effect, with a consumption conversion rate of 28%, and 360° covering the main roads of Huangxing South Road and Jiefang West Road without dead ends, realizing double interception of two-way traffic flow and pedestrian flow
With the core location of the May Day business district, the scarcity of double-sided displays, the precise young customer base, the dual-screen linkage scene, and the advanced technology support, LED media has become a media resource with great investment value in Changsha and even Central China, which is especially suitable for advertisers who need to reach young consumer groups, enhance brand trend attributes, and achieve efficient conversion, and is a high-quality choice for building a young brand image and promoting sales growth
LED media has become an important channel for brands to reach tourists across the country, enhance the brand's national influence, achieve all-weather and all-scene brand exposure during the day business, evening leisure and holiday tourism, accurately reach the core consumer groups of Generation Z, help the brand complete the rejuvenation transformation, surpass the surrounding buildings, unobstructed vision, enter the audience's sight and become the visual focus of the business district, and enhance the long-term value of the brand
With the core location of the Wuyi business district, unique double-sided columnar design, accurate crowd coverage and other core values, its unique media form, superior geographical location, strong coverage capacity and flexible delivery model can effectively enhance brand awareness and market share, maximize advertising effect, and is an ideal choice for brands to advertise in the market
Advertising reaches → offline experience→ social sharing→ secondary communication, forming a complete marketing closed loop and increasing conversion rates, especially after the shopping mall is upgraded to TX CHANGSHA Youth Center, the media value will be further enhanced, realizing the dual improvement of marketing effect and brand value
