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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：Yangsi West Road / Dongyu Road Intersection, Shanghai Oriental Sports Center | Format：Light box | Duration：0 |
| Location：Yangsi West Road / Dongyu Road Intersection, Shanghai Oriental Sports Center | Min Qty：5 | |
| Size：6.82m*2.23m*5 | Min Period：2weeks |
As a landmark outdoor media in the Qiantan International Business District of Pudong, it is adjacent to the two major landmarks, Qiantan Center and Qiantan Taikoo Li, and seamlessly connected to the Oriental Sports Center Station on Metro Lines 6, 8, and 11. It serves as the visual core of Qiantan's transportation hub and high-end business cluster. The super lightbox matrix, with its three key advantages of ultra-large display area, ultra-high-definition technology, and strong visual impact, has become the benchmark for outdoor media in Shanghai's emerging central activity zone, providing brands with a top-tier platform to reach high-net-worth individuals globally.
The matrix layout cleverly utilizes the architectural structure of the Qiantan Center podium and the connecting corridor of Taikoo Li to create a 360° display interface without blind spots. Whether it's passengers exiting the Oriental Sports Center Station, shoppers at Qiantan Taikoo Li, or vehicular traffic on Yaoti Road and Haiyang West Road, the advertising visuals can be captured from multiple angles, maximizing coverage.
Within a 3-kilometer radius, there are 15 international schools, 8 five-star hotels, and 20 high-end medical institutions, further enhancing the high-end audience value of the super lightbox matrix. It becomes an ideal media platform for luxury brands, premium automobiles, high-end financial services, and boutique hotels. Located next to the Oriental Sports Center and Qiantan 31 Cultural and Performing Arts Center, it creates a “commercial + cultural & sports” composite communication scenario.
As the brand of Pudong's cultural and sports activity center, displaying through the lightbox matrix not only reaches on-site crowds but also gains global exposure through TV broadcasting and social media sharing, offering high exposure, high conversion, and high growth investment potential.
With its large size and high-definition picture quality, it creates a strong visual memory point, with an average stay time of up to 15 seconds and an effective transmission rate of advertising information of more than 85%, which is much higher than the industry average to form a unique urban light and shadow landscape, becoming the iconic communication carrier of Shanghai's night economy, and further enhancing the brand's exposure value in the night consumption scene
Its five core advantages of core location exclusivity, leading technical specifications, audience value accuracy, communication efficiency maximization, and brand empowerment diversification have become the most commercially valuable outdoor media benchmark in Shanghai's emerging central activity area, providing brands with full-link communication solutions from exposure to conversion, and are strategic media resources for the layout of Shanghai's high-end market
The investment value is rooted in the strategic positioning of the "world-class waterfront city living room" in Shanghai's 14th Five-Year Plan and the development dividend of the "second Lujiazui" in Qiantan, forming location value, traffic value, audience value and technical value, bringing continuous and stable communication value and commercial return to the brand, and is the core choice for the layout of Shanghai's high-end outdoor media market
With the four core values of location uniqueness, technology leadership, data closed-loop capability, and high return certainty, it has become a strategic investment target for high-end brand communication, and long-term investment can establish a strong association between brand and city landmarks in the minds of consumers, increasing brand valuation by 25-30%
