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| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 7, Dongpo Road, Shangcheng District | Format：led | Duration：15s |
| Location：Hangzhou Hubin Yintai IN77 | Min Qty：1 | |
| Size：132.1㎡ | Min Period：week |
The large screen is located at the intersection of Pinghai Road and Dongpo Road in Shangcheng District, positioned above the sky bridge connecting Zones A and D of in77. It is an iconic LED advertising landmark along West Lake and serves as the visual core of Hangzhou's Hubin commercial area. As an LED advertising medium that combines technology and art, its unique location, innovative presentation, and powerful communication capabilities make it a prime window for brands to engage with visitors in Hangzhou and across the country.
Situated at the intersection of Pinghai Road and Dongpo Road and connecting the in77 A/D zones via the sky bridge, it is the only aerial transition corridor between the West Lake scenic area and the Hubin business district. It covers over 500,000 visitors per day, with peak traffic exceeding 3 million during holidays, achieving full-spectrum coverage of West Lake tourists, shopping district consumers, and subway commuters.
Located adjacent to Longxiangqiao Station on Metro Line 1, at exits B and C, within a walking distance of less than 200 meters, it seamlessly connects Hubin Pedestrian Street with the West Lake scenic entrance. Its location is the convergence point of Hangzhou’s commercial and tourism cores: facing west toward the West Lake Musical Fountain, east toward Yan’an Road Commercial Street, south to Hubin business district, and north to Wulin Square.
Located at the midpoint of the golden consumption route from West Lake sightseeing → commercial district shopping → nighttime entertainment, the LED advertisement can precisely match the full chain from sightseeing decision → purchase conversion → experience sharing. It realizes efficient synergy between brand exposure and consumer behavior, covering more than 40% of domestic and international tourists, serving as a window for brands to reach high-value customers nationwide and globally, aiding in achieving both local promotion and cross-regional penetration goals.
The LED large screen is not just an advertising display, but also a showcase window for Hangzhou's urban culture and commercial vitality. Its unique spatial design, cutting-edge technological applications, and prime location in a high-traffic area allow advertising to break traditional boundaries, achieving a win-win for both brand value and city image, making it a benchmark in the advertising industry in Hangzhou and even nationwide.
As a popular check-in landmark in Hangzhou, the screen's content easily prompts tourists to take photos and share them. A single high-quality advertisement can reach millions in social media exposure, creating a closed loop of offline display → online dissemination → secondary engagement, amplifying the impact of outdoor advertising. Its upscale commercial atmosphere perfectly complements the premium feel of LED outdoor ads, effectively enhancing the brand's image and influence among target audiences.
With technological innovation and scenario integration, it forms a unique advantage over other outdoor media, becoming the preferred platform for brands to capture the Hangzhou market and convey their core values. Unlike most outdoor advertisements that only achieve basic exposure, these ads have already surpassed the limitations of “one-way communication,” deeply integrating into Hangzhou’s cultural tourism landscape and commercial ecosystem.
Advertising here is not just an outdoor display; it is an in-depth incorporation into Hangzhou's urban temperament, connecting with diverse audiences and achieving both brand awareness and effectiveness in an urban-level communication strategy. It is also an important tool for differentiating from competitors and gaining a market advantage.
