The media boasts exclusive advantages in ticket checking and channel positioning, enabling mandatory and comprehensive coverage of passenger flow without blind spots across all areas. This entire media setup firmly occupies the last key checkpoint before passengers board, serving as an unavoidable visual focal point for all departing travelers with no diverted passenger flow dead zones.
All departing passengers must go to the corresponding ticket gates to queue up, wait for trains and complete boarding verification. The header screens are installed directly above the turnstiles, while vertical screens are placed on both sides of the queuing passages at a natural eye level for passengers. Passengers cannot avoid seeing the advertisements when checking train numbers and waiting in queues, resulting in an effective ad exposure rate of nearly 100%.
All stations' waiting halls are equipped with 40 sets of 100-inch vertical double-sided LED screen matrices as standard, evenly arranged in seating areas, on both sides of ticket checking turnstiles and around information service counters. They cover all essential passenger routes including security check entry, waiting rest and queuing for ticket validation, leaving no passenger flow blind spots across the entire area.
The screen panel is installed at eye level, directly aligned with passengers' line of sight as they proceed out of the station. Travellers pulling luggage and walking slowly towards the exit cannot avoid viewing the display, resulting in a media reach rate of nearly 100%. They have ample time to fully absorb the advertising messages, leading to far higher information memory retention compared with other fast-lane media inside the station.
Passengers in the waiting hall are generally in a waiting state with an average stay of 10 to 15 minutes. The central digital screen is right within their line of sight, enabling each person to view the advertisements 3 to 5 times on average, which greatly boosts the reach and memorability of advertising information.
Digital light boxes are symmetrically arranged on the core walls above the security inspection area of the west station entrance hall and on both sides of the train schedule display boards, serving as a core visual spot that passengers must pass through when completing real-name verification and security checks to head to the waiting area.
The elevated drop-off platform at West Square is a dedicated route for vehicles to stop briefly and depart immediately, serving as the first visual focal point for all passengers entering the station via West Square. Giant light boxes are mounted on the core main wall of the drop-off platform, directly facing the alighting area with a 100% pedestrian exposure rate.
The East Entrance Hall is an independent station building space, completely separated from passenger flows in the West Square. The large screen occupies the highest visual level in the hall with no obstructions from shops, columns or signboards. All passengers must pass through this area when entering the station, leaving no blind spots where the screen could be overlooked.