Shanghai Huaihai Parkson Shopping Center Double-sided Super Lightbox

Located at the intersection of Huaihai Middle Road and South Shaanxi Road, this is one of Shanghai's most commercially valuable golden crossroads. The daily flow of people and vehicles exceeds one million, gathering passengers transferring between Metro Lines 1, 10, and 12, high-end office workers, luxury consumers, and tourists. Especially during morning and evening peak hours and on weekends, it forms a continuous stream of visual contact.
Situated at the crossroads of Huaihai Middle Road and South Shaanxi Road, it is a rare outdoor lightbox advertising spot in the luxury goods Golden Triangle of Huaihai Middle Road, providing high-end brands with an unobstructed, two-way ultimate visual display space. It has become a key platform for lightbox advertising to shape a premium image and reach high-net-worth audiences.
The Huaihai Parkson double-sided super lightboxes use high-definition light-transmitting materials on both sides, facing the main artery of Huaihai Middle Road and the commercial street of South Shaanxi Road, covering two directions with no blind spots. The lightboxes are equipped with top-level brightness that is even and soft, clearly displaying brand visuals under strong daylight and becoming a visual focus of the street when illuminated at night, ensuring that premium brand advertisements achieve excellent exposure at all times.
The surrounding office workers on Huaihai Middle Road, fashion enthusiasts, and high-quality passenger groups entering and exiting the South Shaanxi Road Metro Station provide extensive brand exposure opportunities. The audience is consumption-oriented, without non-target sightseeing traffic. Each exposure accurately reaches people with actual purchasing needs, significantly increasing advertising conversion efficiency. On average, 30% of viewers are converted into in-store traffic after exposure, with an immediate purchase rate of 15%.