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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：819 West Nanjing Road | Format：billboard | Duration：0 |
| Location：Zhongchuang Building | Min Qty：1 | |
| Size：15.43m（H）*7.63m（W） | Min Period：2weeks |
Located in Shanghai's top commercial center on Nanjing West Road, Zhonghua First Street, its exterior billboard is the only large-scale outdoor media in the area that can cover three main roads at the same time, with an average daily flow of more than 800,000 people and strong consumption power
The billboard is facing Shimen all the way unobstructed, whether it is pedestrians or vehicles, the media advantage is excellent The essence of the media advantage lies in its high-end physical space as a container, integrating location potential energy, crowd quality, social popularity and brand narrative, to build a composite communication with low interference, high trust and strong conversion
Metro Line 2/12/13 Nanjing West Road Station Exit 3 is about 60 meters away, with a three-line transfer, an average daily passenger flow of more than 500,000 people, high social media usage rate of the audience, strong willingness to take photos and share, easy to form an "Internet celebrity check-in point" effect, triggering secondary social media communication to expand brand influence, all-round exposure, maximize advertising reach, and quickly enhance the brand's awareness and influence among the target audience
The big brand does not have any building obstruction, regardless of the perspective of the car dealership or pedestrian, it can clearly capture the advertising picture, realize the full-time exposure from morning to night, without dead ends, firmly occupy the traffic entrance of the business district, so that the delivery of big-name advertisements can achieve the transformation from "wide coverage" to "fine reach", effectively improve the conversion efficiency of brand communication, let brand information stand out in the massive information of the bustling business district, and strengthen the brand memory point
As a benchmark for high-end commerce in Shanghai, with an annual foot traffic of over 120 million people, the commercial area is densely packed with high-end commercial complexes and a concentration of top international brands, forming a powerful commercial magnet. This provides a stable high-end traffic base for premium advertising, and its exclusivity and uniqueness form the core value barrier for investment, offering significant long-term value preservation and appreciation potential, while efficiently linking exposure to conversion.
Thanks to its prime geographic location, high-end audience, strong visual impact, scarce media resource attributes, and significant brand empowerment effect, it has become one of the preferred outdoor media choices for brands entering the Shanghai high-end market. Whether enhancing brand image or boosting product sales, it achieves remarkable results, especially suitable for mid-to-high-end brands aiming for precise marketing, realizing dual boosts in brand value and sales performance.
With fashion-forward audiences and tourists, it has formed a comprehensive, all-time, all-audience communication network. Thanks to its prime location, extensive audience coverage, excellent display effect, and professional service system, it has become the preferred media for many brands entering the Shanghai high-end market, making it an ideal choice to showcase brand strength and enhance brand value.
The investment value comes from its irreplaceable location advantage, high-end and precise audience value, and stable and effective communication efficiency. Choosing this premium advertising means obtaining a 'pass' to enter the Shanghai high-end market, achieving dual enhancement of brand image and market share.
