- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：Shiziqiao Food Pedestrian Street, Hunan Road, Gulou District | Format：led | Duration：15s |
| Location：Lion Bridge Pedestrian Street | Min Qty：1 | Operating Time：10-22o'clock |
| Size：4.16m*5.76m =23.96m² | Min Period：week |
Located at the main entrance of Shiziqiao Food Street in the middle section of Hunan Road, the large screen sits at a mandatory access point of the block with zero visual obstruction. It comes into direct sight of all shoppers, diners and tourist visitors, serving as a forced‑exposure spot for pedestrians. Meanwhile, its proximity to major urban roads draws massive passing vehicle traffic, delivering dual coverage of pedestrian and vehicle flows. It boasts a large average daily visitor base with stable year‑round traffic and little gap between peak and off‑peak seasons, enabling solid and stable ad exposure.
Sited in the middle section of Hunan Road, a nationally renowned "Model Street for Hundred Cities and Ten Thousand Stores Free of Counterfeit Goods", the location is surrounded by numerous large‑scale shopping malls and financial institutions, creating a strong commercial vibe. It is close to Xuanwumen Station and Gulou Station of Metro Line 1 and served by multiple bus routes. Major thoroughfares including Xuanwu Lake Tunnel nearby generate heavy vehicle flow. Audiences pay greater attention to content on the large screen, leading to higher ad recall and better subsequent store‑visit conversion efficiency.
The media runs from 10:00 to 22:00, precisely covering prime consumption hours including midday shopping rushes, dinner peak hours and evening leisure time. It perfectly aligns with the visitor patterns of the food street. Different from commuter‑oriented large screens, this time window fits local residents’ active cycles of dining out, evening strolling and social recreation, effectively avoiding idle low‑value time slots. Every impression reaches highly active consumer groups, bringing extremely high advertising delivery efficiency.
Leveraging the dense transportation network, advertising messages can reach both pedestrians and commuter vehicle occupants simultaneously to maximize communication coverage. Stretching 330 meters in total length, the block is home to nearly 40 catering‑related merchants. Content on the LED screen can be deeply integrated with the block’s food‑consumption scenarios, directly stimulating audiences’ willingness to make in‑store purchases. As a core display spot of the food street, it serves as a cost‑effective media option for enterprises to boost regional brand awareness and drive product sales.
Shiziqiao is Nanjing’s iconic food pedestrian street, bringing together time‑honored local brands, internet‑famous restaurants, specialty snacks and leisure retail businesses. It is a key destination for local Nanjing residents for daily dinners and weekend food‑hunting, as well as for out‑of‑town tourists seeking food check‑ins. The large screen is tightly linked to food‑consumption scenarios; audiences on‑site are people with consumption demands, making it a precise match for advertising placements in categories including catering, alcoholic and non‑alcoholic beverages, leisure snacks, local life services and cultural‑tourism promotion.
The screen is an outdoor high‑definition full‑color LED display, delivering sharp, delicate images with strong color performance and good daytime visibility. Dynamic content with synchronized audio and video easily captures the attention of passing diners, generating high advertising exposure frequency. Boosted by the block’s night‑time atmosphere, its visual appeal is further enhanced. Regular high‑frequency 15‑second loop broadcasts deliver stable multiple daily exposures to continuously strengthen audience recall. Supported by the core downtown scenario featuring low competition and high rigid demand, the overall placement offers outstanding cost‑performance.
