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- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：Intersection of North Taiping Road and Changjiang Road, Xuanwu District | Format：led | Duration：15s |
| Location：North Taiping Road, Presidential Palace, Nanjing 1912 | Min Qty：1 | Operating Time：9-24o'clock |
| Size：5.76m*2.88m =16.59m² | Min Period：week |
Located in the core area of Xuanwu District in downtown Nanjing, this media site sits right next to the main entrance of the Presidential Palace Scenic Area, along the must‑visit route for tourists. Situated at the intersection of major urban arteries, Taiping North Road and Changjiang Road, it reaches massive pedestrian tourists, local consumers in the block and passing vehicle traffic. Boasting an elevated, unobstructed visual position, it captures viewers’ attention at first sight. It has a large daily passenger base with surging visitor numbers during holidays, making it an irreplicable core cultural‑tourism exposure spot in the downtown area.
As the "showcase" of the block, it serves as the visual focal point for people entering the area. Both tourists queuing for admission and passing citizens are readily drawn to the screen. Daily passenger flow hits 300,000‑500,000, and crowds swell dramatically on holidays. The media operates from 9:00 to 24:00, covering the full cycle of midday tourist rushes, evening dining and social activities, and late‑night entertainment consumption, fully capturing night‑time foot traffic in central Nanjing.
1912 Block is a time‑honoured landmark of Nanjing’s night‑time economy. It hosts lounge bars, gastropubs, distinctive restaurants, cultural‑and‑creative leisure businesses, and draws heavy young crowds at night. Its screen content can be fully viewed from 30 meters away and remains clearly visible from as far as 1,000 meters. Pedestrians naturally spend longer looking at it while waiting to cross roads, with an average upward‑glance rate exceeding 60%.
Located above the archway at the main entrance of the 1912 Block, at the intersection of Taiping North Road and Changjiang Road in Xuanwu District, Nanjing, and adjacent to the Presidential Palace Scenic Area, this is a distinctive landmark media for the Republic‑of‑China‑themed cultural, tourism and commercial block unique to Nanjing. Surrounding the Presidential Palace, the 1912 Block features architecture from the Republic of China era and hosts a diverse mix of businesses including restaurants, bars, trendy dining outlets, cultural and creative stores and leisure venues. It serves as a key destination for out‑of‑town tourists to check in and for local young people for nighttime consumption, attracting large crowds of cultural‑tourism visitors and urban leisure consumers.
Situated at the prime spot on the main‑entrance archway of the 1912 Republic‑of‑China Cultural Block and close to the national‑level cultural‑tourism landmark, the Presidential Palace, this is a scarce outdoor LED media supporting both cultural‑tourism commerce and nighttime‑economy scenarios in central Nanjing. Occupying the front facade of the block with Republic‑of‑China‑style ambiance, this site draws massive floating tourist flows from the scenic spot as well as young nighttime consumers. Boasting unique scenarios and very few competitors, it delivers outstanding brand atmosphere and communication quality for higher advertising conversion efficiency.
As one of the few outdoor electronic communication carriers within the block, this LED screen can run commercial advertisements for brand image promotion and product sales campaigns. It also supports special‑content releases for cultural‑tourism events, festival‑themed promotions and celebrity fan tributes. Leveraging the heavy foot traffic of the block’s mature commercial district, it constitutes a premium outdoor media option for enterprises to boost regional brand influence and precisely reach high‑energy leisure consumer groups.
