- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 12 Chaoyangmen Outer Street, Chaoyang District | Format：Naked eye 3D | Duration：15s |
| Location：THE BOX CHAOWAI | Min Qty：1 | Operating Time：10-21o'clock |
| Size：29.376m×10.176m | Min Period：week |
The screen is situated at the core crossroads of Chaoyangmen Outer Street, featuring a distinctive L-shaped folded facade design. It captures visuals simultaneously from vehicle traffic on two-way road lanes and pedestrian flows in the sunken plaza. Its striking visual impact can be perceived from a distance of one hundred meters. There is no naked-eye 3D large screen of equivalent specifications within the same Chaowai business district, granting it exclusive access to the prime advertising spot at the intersection. Unobstructed by buildings or trees, the spacious plaza forms a natural immersive viewing area, making it a top-tier outdoor digital media venue widely recognized by Generation Z in Beijing.
Vehicles traveling along the main road slow down as they pass through this wide-angle crossroad with a 178° panoramic view. Pedestrians in the plaza and motorists a hundred meters away can fully view the three-dimensional imagery from multiple perspectives. Audiences get a complete 5 to 10 seconds to absorb ad content, doubling their dwell time and delivering far superior communication effects compared to standard regular advertising placements. Supported by Metro Lines 2 and 6, which span the entire city, it draws commuter crowds from all districts. Visitor volumes remain balanced between weekday commutes and weekend sightseeing, securing a steady foundation of massive annual exposure.
This media precisely targets the core young consumer demographic aged 15 to 29, covering trendsetting youth, university students, young office workers and cultural tourism visitors — the key audience groups for modern brands’ youth-oriented marketing campaigns. Beyond catering to the general public, the large screen has evolved into a symbolic "badge" of identity for young people. By launching ad campaigns on this screen, brands can accurately reach the primary young consumer force that craves novelty, technological sophistication and a sense of community belonging.
Boasting a commuting foundation served by Metro Lines 2 and 6, complemented by vehicle traffic on major arterial roads and pedestrian crowds visiting the sunken plaza, this location delivers dual mandatory exposure: vehicles slow down for in-depth viewing, while pedestrians stop close by to admire the displays. It captures multi-tiered foot traffic including commuters, shoppers, social media check-in visitors and business travelers. As a youth-oriented trend hub prioritized by Chaoyang District, THE BOX OUTLOOK stands as a landmark of urban renewal with an irreplaceable, scarce advertising spot that delivers outstanding credibility for brand visibility.
It radiates coverage across eastern youth-dense areas such as Sanlitun, China World Trade Center, CBD and Tongzhou, with dual metro lines connecting the entire city while drawing nationwide tourists visiting Beijing for social media check-ins. Eighty percent of stores in the mall are Beijing-first outlets and trendy concept stores, attracting target audiences who travel specifically to visit exhibitions, take photos and make purchases. Large screen exposure links directly to in-mall shops and offline events, creating a short conversion funnel of "inspiration via large screens → in-store visits" with measurable lead generation results for brands across streetwear, beauty, digital electronics and more.
Its L-shaped curved corner structure enables immersive 3D floating visual effects with striking visual impact. This landmark giant screen features core strengths of long-term stable exposure and strong brand credibility, offering a lower cost per thousand impressions and quantifiable ROI for brand campaigns. It supports all-in-one integrated operations combining "buzz-building with naked-eye 3D giant screens + offline pop-up roadshows + new product launch events + exclusive fan support sessions". The full integrated marketing package yields far higher premium value than standard rotating advertisement slots.
