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| Area：Chongqing | Type：Outdoors | Frequency：0 |
| Address：No.6 Guanyinqiao Pedestrian Street, Jiangbei District | Format：billboard | Duration：0 |
| Location：Guanyinqiao New World Department Store | Min Qty：1 | Operating Time：18-22o'clock |
| Size：15m(w)×23.02m(h) =345.3m² | Min Period：month |
This location sits right at the absolute heart of Guanyinqiao Business District, the landmark advertising medium of Chongqing’s top-most mature commercial hub with the largest foot traffic. Situated at the transport hub where the pedestrian street and civic square intersect, it is adjacent to the main entrance and exit of Guanyinqiao Metro Station. The dual-line interchange station records a daily passenger flow of 146,000. The business district sees a daily footfall of 600,000 to 700,000 on ordinary days, surging to a peak of over 850,000 during holidays, covering local young white-collar workers, family visitors and tourists from all over the country.
The building’s facade is flat and unobstructed with no trees, footbridges or other billboards blocking the view. It achieves a full 360-degree visibility from the middle section of the pedestrian street, pedestrian overpasses and two-way lanes of the main road. Brand visuals can be viewed in full clarity from a distance of 30 to 100 meters, with over 60% of passers-by looking up at the screen. Facing Jianxin North Road, a major urban thoroughfare, this is the only route to enter and exit Guanyinqiao. Vehicles move slowly during morning and evening rush hours, allowing drivers to view the visuals at eye level for extended periods, delivering steady vehicle exposure with a daily traffic volume of more than 400,000 vehicle trips.
Occupying the core traffic gateway of Chongqing’s top-tier business district, it delivers dual exposure from massive pedestrian flows and steady main-road vehicle traffic. The exclusive static visuals eliminate interference from competing brands, while the oversized vertical format creates a premium brand image. Illumination after dark captures the evening consumption peak. It serves as both a long-term offline brand image display platform and an innate internet-famous check-in spot for communication, comprehensively covering mainstream consumers and tourist groups across central Chongqing.
The storefront stretches 150 meters along the street, covering nearly 50% of the central axis of Guanyinqiao Pedestrian Street. Occupying an extremely rare "prime diamond location" as a landmark building within the business district, it features an exterior wall billboard with outstanding visual recognizability. Situated right next to the main escalators and atrium traffic routes, it is a premium retail spot surrounded by dense brand outlets with distinct visual signage, serving as the key first stop for customers moving upward from the first floor.
This advertising medium boasts an oversized vertical display measuring 15m × 23.02m with a total area of 345.3 square meters. It is a scarce tall vertical giant light box billboard on Guanyinqiao Pedestrian Street. Unlike standard horizontal advertising screens widely available in the market, it delivers an intense vertical visual stretch, perfectly suited for showcasing brand character shoots, new product posters, premium core brand visuals and other content. It features sophisticated frame composition, imposing presence and a strong commercial vibe, enabling precise brand outreach to core consumer groups.
As a time-honored iconic commercial landmark of Guanyinqiao, the No.2 billboard captures the core visual focal point of the business district and serves as a natural internet-famous spot for tourists and young people to check in and take photos. The massive vertical giant screen delivers striking visual impact, easily encouraging visitors to take photos, shoot short videos and share content on social platforms. It achieves dual communication effects combining offline fixed exposure and spontaneous online dissemination across Douyin, Xiaohongshu and WeChat Moments. Breaking the one-way communication limitation of traditional out-of-home advertising, it unlocks massive online traffic at low cost and significantly expands the coverage and popularity of brand exposure.
