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| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：No. 2, East Street, Gulou District | Format：led | Duration：15s |
| Location：Juchun Garden | Min Qty：1 | Operating Time：7-22o'clock |
| Size：12m×9m=108m² | Min Period：week |
Located at the prime intersection of Dongjiekou Core Business District and Sanfang Qixiang Scenic Area, this outdoor large screen directly faces the main road of East Street. It is the only outdoor large screen in Fuzhou where historical culture and modern commerce converge. Boasting a horizontal and vertical viewing angle of up to 160 degrees, it is visible from multiple directions at the crossroads, easily catching people's attention from a long distance. Its communication influence far outperforms traditional outdoor billboards. Benefiting from the dual-core location of Dongjiekou Core Business District and cultural tourism scenic area, it exclusively occupies the core traffic entrance, delivering outstanding brand exposure, recognition and recall value.
Dominating the heart of Dongjiekou Business District, it stands close to Sanfang Qixiang and Daming Food Street. Surrounded by commercial complexes such as Dongbai Center and Orient Department Store, the area ranks among Fuzhou's busiest business districts with the largest pedestrian flow and strongest consumption power. It is about 200 meters on foot from Dongjiekou Station of Metro Lines 1 and 4, and served by more than ten bus routes. The daily vehicle and pedestrian flow exceeds 180,000, with a peak of over 350,000 during holidays. Vehicles waiting at traffic lights effectively extend the audience's viewing time.
Its core audience includes urban white-collar workers, trendsetters, families with children and out-of-town tourists aged 20 to 50, who feature strong purchasing power and high brand awareness. This platform is ideal for high-price advertisements of automobiles, high-end real estate, 3C products, cosmetics, cultural tourism and other sectors, with remarkable premium value for brand promotion. The screen operates for long hours during prime time, covering the midday, evening and night tourism rush hours. With sufficient exposure frequency and deep audience impression, its effective reach rate exceeds 60%.
Located at the intersection of Dongjiekou Business District and Sanfang Qixiang Scenic Area, this outdoor large screen with cultural features is the only one at this crossroads, facing no direct competitors for audience diversion. It stands as an irreplicable and scarce media asset in Fuzhou's downtown area. Backed by Juchunyuan, a China Time-Honored Brand, and the cultural tourism landmark Sanfang Qixiang, it gains dual empowerment from cultural and commercial values, boasting strong resilience against market fluctuations and far better long-term value retention than ordinary outdoor screens.
As a city landmark media that integrates Fuzhou's history, culture and modern commerce, its long-term value keeps appreciating alongside urban development, featuring both commercial returns and asset appreciation. Driven by the recovery of cultural tourism, business district upgrading and the growth of nighttime economy, the advertising unit price and occupancy rate of this large screen keep rising. Combined with the social communication effect of cultural IPs, the brand communication value can be increased by more than 30%.
As a time-honored core business district of Fuzhou, this area enjoys a mature commercial atmosphere and a stable customer base. Surrounded by numerous commercial facilities and with saturated urban land resources, the approval for new outdoor large screens in the core area is extremely strict, making high-quality existing locations increasingly scarce. Boasting five core strengths — a one-of-a-kind prime location, dual high-quality traffic flow, low operation and maintenance costs with high stability, high cultural premium and low-risk long-term value appreciation — it is a premium long-term outdoor media asset in downtown Fuzhou.
