- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：No. 333, Dongling Road, Cangshan District | Format：light show | Duration：15s |
| Location：Strait Olympic Sports Center | Min Qty：1 | Operating Time：18-22o'clock |
| Size：142m(w)×34m(h)=4828㎡ | Min Period：sun |
This media facility is located in the core area of Cangshan Olympic Sports Center. It delivers ultra-long-distance clear visibility, with content clearly viewable from 500 to 1000 meters away. It covers surrounding roads, elevated highways, parks and high-rise residential buildings. The area is home to a cluster of high-end communities and commercial districts with a dense permanent population, seeing a stable daily flow of 600,000 pedestrians and vehicles. It covers three prime time slots: evening rush hour commutes, nighttime consumption and leisure walks, precisely reaching crowds with strong purchasing decision-making power after work.
Featuring Fuzhou's largest single-building panoramic light and screen carrier, the panoramic screen of the main stadium spans 4828 square meters. It presents exquisite images with smooth dynamic effects and rich color layers, enabling 360° all-round display with no blind spots. Its ultra-long coverage reaches surrounding roads, commercial areas, residential communities and urban arterial roads. At night, it stands out as the dominant visual highlight across the sky, boasting far stronger visual impact and expressive power than traditional outdoor large screens. Audiences are highly willing to watch it voluntarily, bringing exceptional communication influence.
Situated at a major transportation hub on East South Riverside Avenue and adjacent to Fuzhou's Second and Third Ring Roads, it enjoys massive pedestrian and vehicle flow brought by Metro Line 5. With extensive audience coverage, it helps advertisers achieve broader exposure and better brand promotion results. The average daily traffic volume reaches 600,000 person-times, and a single concert or sports event attracts 50,000 to 100,000 visitors, most of whom are active and high-spending young people aged 18 to 35. The combination of light shows, cruise tours and commercial districts boosts the development of local catering, accommodation and shopping industries, and effectively improves the conversion value for advertisers.
Leveraging Fujian's largest cultural, sports and commercial complex, it creates a triple crowd convergence effect featuring "sports events + concerts + daily leisure", which outperforms LED screens in ordinary commercial districts by a large margin. A single concert attracts over 30,000 audiences, and spectators stay for an average of more than 2.5 hours during sports events. As the core visual backdrop, the light show forms a complete communication loop from passive exposure and in-depth immersion to emotional bonding.
Centered on the creative theme of "the friendship of the sea", the light show fully embodies the coastal characteristics of Fuzhou. Dominated by ocean blue, it incorporates local marine cultural elements such as waves, shells, dolphins and seagulls, along with seasonal light and shadow gradient effects, crafting a one-of-a-kind immersive light and art scene. Boasting a huge 360° panoramic screen with no blind spots and unobstructed ultra-long viewing distance, it delivers dominant visual impact at night and naturally serves as a popular check-in spot with great potential for social viral communication.
As a city-level light and art landmark, the Strait Olympic Sports Center Light Show boasts official credibility and high-end commercial positioning. Moving beyond the rigid exposure mode of traditional outdoor advertisements, it empowers brand communication through artistic light and shadow scenes. It can deliver all-round communication results including efficient brand exposure, in-depth brand recognition, private domain expansion and terminal conversion, making it a core and scarce outdoor media resource for high-end brands in Fuzhou.
