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- Media Map
| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：Gate 2, Baolong City Plaza, Gongye Road | Format：led | Duration：15s |
| Location：Powerlong City Plaza | Min Qty：1 | Operating Time：7-22o'clock |
| Size：24m(w)×12m(h)=288㎡ | Min Period：week |
This large screen is located right above Gate 2 of Powerlong Plaza, at the intersection of Gongye Road and West Second Ring Road in Taijiang District. Facing the main road and pedestrian overpass with no visual obstructions, it can be seen from over 500 meters away and delivers excellent visibility day and night. It is a landmark outdoor advertising medium in Fuzhou's traditional Wanbao-Su Business Circle. Situated along Wuyi Road-Wusi Road, the new north-south traffic axis of Fuzhou and a key transportation hub, the screen is surrounded by bustling areas including Dalijia City and Suning Plaza.
Occupying the highest point of the building facade and facing the main road and pedestrian overpass directly, the screen forms a natural visual loop with the mall's main entrance and the overpass. Pedestrians tend to walk slowly and linger here, with an average viewing duration of 3 to 5 seconds. It achieves dual communication effects of passive exposure and active viewing, leaving a deep brand impression. The area sees over 300,000 vehicles and more than 200,000 pedestrians every day, creating a communication model featuring forced attention and high brand recall. Its brand exposure efficiency is 65% higher than that of conventional media.
Densely surrounded by office buildings, residential communities and schools, the business circle receives more than 500,000 visitors daily. Its core audience consists of trendy young people aged 18 to 45, high-quality families and business white-collar workers, covering commuters, shoppers, leisure-going families and cross-district consumers. It stands out as a prime advertising venue in Fuzhou with the highest traffic density and strongest consumption willingness. Adjacent to Exit B of Ninghua Station on Metro Line 2, it serves as a prominent visual highlight in the core business district of Taijiang CBD.
This oversized 288-square-meter street-facing giant screen stands at the commanding position of the mall's main entrance, directly facing the city's main road and pedestrian overpass. It features an unobstructed ultra-long viewing distance of 500 meters, delivering striking visual impact both day and night. Pedestrians on the overpass move slowly and tend to linger, spending far more time looking at the screen than people viewing ordinary roadside billboards. This creates a dual exposure effect: motorists view the advertisement from a distance while pedestrians examine it up close, greatly boosting ad recall and effectively solving the problems of insufficient exposure and numerous blind spots that plague traditional out-of-home media.
Fully integrated into the consumer ecosystem of Wanbaosu Business Circle, the billboard places ad exposure right amid bustling consumption scenarios including shopping, dining and leisure. As a landmark of Fuzhou's time-honored business district, the screen carries urban memories and public attention. It can be aligned with mall events, festival promotions, new product launches and other key campaigns to enable online and offline integrated communication, helping brands gain widespread popularity efficiently. It reaches a larger audience per exposure with a lower cost per thousand impressions, boasting three core values: coverage along traffic routes, presence in consumption scenarios and endorsement as a city landmark.
Thanks to the slow pace and lingering behavior of pedestrians on the overpass, the advertisement achieves excellent passive exposure with extended viewing time. As a landmark in the core business district, the giant screen ensures high-density and regular exposure. It also elevates a brand's standing and market positioning in the city. Serving as a prime out-of-home communication platform for brands to expand their presence and build regional influence in Fuzhou, it repeatedly engages target audiences at high frequency to continuously strengthen brand impression among the public.
