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| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：No. 86-7, Middle Jiangbin Avenue, Taijiang District | Format：led | Duration：15s |
| Location：Minjiang Star | Min Qty：1 | Operating Time：8-22o'clock |
| Size：A面：1988(w)*1280(h) B面：958(w)*1280(h) C面：1150(w)*1280(h) | Min Period：week |
Located in the core area of the Minjiang River Night Tour Pier in Taijiang District, Fuzhou, this place serves as the starting pier for the Minjiang River Night Tour routes and an intersection of Fuzhou's cultural and tourism landmarks and major traffic arteries. Equipped with a three-sided stereoscopic LED screen featuring a total visible area of 140.24 square meters, it consists of Panel A, B and C with no visual obstructions at all. The screen delivers 360-degree coverage to crowds in the pier square, Riverside Road and surrounding areas. Thanks to its three-sided stereoscopic design, people in the pier square, Riverside Road and adjacent roads can clearly view the advertising content.
As the "gateway" of the Minjiang River Night Tour, it connects cultural and tourism landmarks, popular business districts and night entertainment scenarios. Drawing up to 500,000 visitors every day, it acts as a key platform for Fuzhou's night-time economy and urban promotion, as well as a premium traffic hub for brands to reach local residents and tourists. Audiences show less resistance to advertisements here, bringing more sustainable communication effects, which makes it ideal for brands to carry out long-term market penetration and brand exposure.
It covers traffic peaks throughout the day for commuting, leisure and night activities. Advertisements run on a 15-second rotation cycle with 120 broadcasts per day. The high-frequency and steady exposure continuously strengthens brand recognition. The dynamic high-definition images on the large screen work in tandem with the 800,000-pixel light shows on both banks of the river, creating an outstanding immersive visual experience that easily captures people's attention. This helps boost audience acceptance of advertisements and deepen brand impression.
As the "gateway showcase" for the Minjiang River Night Tour, this large screen creates an interconnected communication scene with the light shows along both banks of the Minjiang River and the night views of the docks. Its dynamic visuals at night blend perfectly with the river's luminous ambiance, instantly capturing people's attention and greatly enhancing the visual impact of advertisements and brand recall. Surrounding the docks are popular commercial districts and cultural tourism check-in spots. When audiences are relaxed while sightseeing and enjoying leisure activities, they are more likely to form deep brand associations.
Its core audience mainly consists of out-of-town tourists and local groups with medium to high spending power. Situated right next to the Minjiang River Night Tour Pier, it serves as a core trigger point for the consumption chain of "night tour - watching shows - checking in - socializing". Featuring a three-sided unobstructed design, it delivers all-round exposure to people on foot, in vehicles and on boats. It is one of the few landmark large screens along Fuzhou's riverfront that can simultaneously cover urban traffic flows, leisure crowds and cultural tourism visitors.
Naked-eye 3D and irregular-shaped screens have become mainstream in outdoor advertising. The value of scarce large screens in core business districts rises by 8% to 12% annually, boasting strong value retention and appreciation capabilities. Thanks to its stunning naked-eye 3D effects and the check-in appeal of core commercial areas, creatively designed advertisements are easily filmed and shared by young consumers on social media platforms such as Douyin and Xiaohongshu. Such spontaneous secondary communication breaks geographical boundaries and helps brands gain greater online exposure and influence.
