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| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：Directly above the water show, West Zone of Taihe Plaza, Zhuyu Road, Yuefeng Town, Jin'an District | Format：led | Duration：15s |
| Location：Taihe Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：17.7m(w)×12.84m(h)=227.27㎡ | Min Period：week |
This media venue is situated at the intersection of Lianjiang North Road and Tatou Road, major thoroughfares in Jin'an District of Fuzhou. It lies within the business district of East Second Ring Taihe Plaza. To the east, it connects to the Airport Expressway via the Gushan Tunnel, and to the west, it links to the Wusi North CBD. Benefiting from Taihe Plaza's daily foot traffic of over 300,000 people, coupled with the nightly water show that draws local residents and tourists from afar, it has formed a closed loop of offline experience and social communication.
Affiliated with the million-square-meter commercial complex of East Second Ring, the venue is close to Zhuyu Station of Metro Line 4 and accessible via multiple bus routes. The surrounding area is densely populated with large residential communities, business SOHO apartments, full-format shopping malls and catering & leisure streets, generating steady daytime consumption crowds and nighttime leisure visitors. As a sunken open public space, the Water Show Square connects the internal and external pedestrian flows of the mall. Shoppers, visitors coming specifically for sightseeing and local residents tend to stop here naturally, gathering a large number of stationary audiences.
Most outdoor large screens only achieve passive exposure as vehicles and pedestrians pass by quickly. However, during the nightly water show performances, numerous families, young couples and tourists choose to stay and watch the show intensively. The audience maintains high attention and stays for a long time, which greatly extends the effective viewing duration and content memorability of advertisements. It effectively solves the common problems of traditional outdoor advertisements, namely fleeting visibility and excessive ineffective exposure.
Located at the core visual area of Shuixiu Plaza in East Second Ring Taihe Plaza, Yuefeng Town, Jin'an District, Fuzhou, this large outdoor high-definition LED screen is an iconic outdoor media supporting the well-established large-scale commercial complex of East Second Ring. The plaza boasts one of the largest outdoor water show performance venues in downtown Fuzhou. The giant screen works in close coordination with multimedia water show performances, featuring multiple communication functions including commercial exposure, popular check-in spots and supporting night performances.
Benefiting from the advantages of the mature core business district of East Second Ring, Shuixiu Plaza has become a popular night tour check-in destination in the eastern part of Fuzhou. It constantly attracts family visitors from surrounding communities, young consumers, business people and urban tourists. Passenger flow surges on weekends and holidays. Visitors tend to stop and watch voluntarily, which extends the exposure duration of the LED screen and enhances audience memory. It achieves dual communication effects of precise offline exposure and viral spread on social media.
Thanks to its prime location, superior technology, creative presentation capabilities and great potential for social communication, it has set an innovative benchmark for commercial advertisements in Fuzhou and even across the country. Its strengths lie not only in immediate high exposure, but also in creating differentiated marketing value for brands through the integration of technology and content, while bringing brand-new visual experiences to consumers. It is a top-choice benchmark project for outdoor advertising investment.
