- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：No. 2, East Street, Gulou District | Format：led | Duration：15s |
| Location：East Street Juchun Garden | Min Qty：1 | Operating Time：7-22o'clock |
| Size：12m(w)×9m(h)=108㎡ | Min Period：week |
Located in the core business district of Dongjiekou, Gulou District, Fuzhou, and adjacent to urban landmarks such as Dongbai Center and the Telecom Building, this location is the traditional commercial heart of Fuzhou. Pedestrian flows connect the commercial complex of Dongbai Center, while vehicle traffic covers the east-west arterial traffic of the city. People waiting for traffic lights, strolling around or commuting will passively view the large screen, leading to a consistently high frequency of natural exposure. It achieves dual coverage of local consumers and out-of-town tourists.
This advertising medium stands at the intersection of Bayiqi Road, East Yangqiao Road, East Street and Guping Road in Gulou District, right beside Exit A of Dongjiekou Station, an interchange for Metro Lines 1, 2 and 4, enjoying extremely convenient transportation. More than 23 bus routes run across the four directions of the Dongjiekou business district around the clock. It is an unavoidable visual spot for residents commuting and tourists sightseeing, with a top-tier audience reach density across the city, effectively boosting recognition among young customer groups.
The large screen is mounted on the Dongjiekou flagship store of Juchunyuan, a time-honored Fujian cuisine brand with a century-long history and a deeply rooted urban cultural icon of Fuzhou. Different from ordinary LED screens on commercial buildings in the business district, this site benefits from the huge popularity of Dongjiekou and the spillover effect of nearby famous tourist attractions including Sanfang Qixiang. It records a daily pedestrian and vehicle flow of approximately 800,000. The crowd here shows strong overall consumption willingness and potential. It can accurately reach target potential customers for light luxury retail, characteristic catering, cultural tourism projects, financial services and local real estate promotion.
This media outlet's core highlight lies in its integration with Juchunyuan, a time-honored Fujian cuisine brand with a century-old legacy and a distinctive urban IP. As a local cultural landmark media in Fuzhou that strikes a deep emotional chord with people, it moves beyond the single exposure function of traditional outdoor advertisements. Leveraging the profound urban heritage of the old brand, it endows advertising communication with both commercial value and humanistic warmth, making it easier to gain psychological recognition from local residents and tourists, and greatly boosting brand favorability and memorability.
Benefiting from the mature business district of East Street, this media platform boasts a high-quality and diverse audience group, covering core crowds including local residents with strong purchasing power, light luxury consumers in the business district, office commuters, as well as Chinese and foreign tourists visiting Sanfang Qixiang. It is suitable for various advertising scenarios such as catering, cultural tourism, retail and light luxury, automobile and finance, and festival promotion. With an open view and minimal visual obstructions, it achieves frequent passive exposure when people wait at traffic lights or stroll around the streets. Featuring natural and long-lasting communication and excellent conversion rates, it is a cost-effective outdoor communication platform rarely found in the core area of old Fuzhou.
The screen is a high-definition, high-brightness full-color outdoor LED display. It presents clear images without overexposure in daylight and delivers striking visual effects at night. It supports video clips, dynamic visuals and carousel images, catering to diverse communication needs including regular brand advertising, festival campaigns, urban publicity and event pre-heating. As a landmark large screen in the old town core, it can continuously capture the traffic dividends of urban cultural tourism in the long run. Sustained high exposure in the business district further elevates the value of this media site, granting it strong potential for long-term communication value preservation and appreciation.
