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- Specs
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- Media Map
| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：No. 589, Jinshan Avenue, Cangshan District | Format：led | Duration：15s |
| Location：Xinhua Du Hengsheng Center | Min Qty：1 | Operating Time：10-22o'clock |
| Size：22.8m(w)×9m(h)=205.2㎡ | Min Period：week |
Standing along Jinshan Avenue, a major horizontal thoroughfare in the heart of Cangshan District, this location features a multi-lane road in both directions. It serves as a vital traffic artery connecting the Jinshan residential clusters, Shangjie Area of Minhou and the old town of Cangshan. Traffic remains heavy during morning and evening rush hours. Free from obstruction by tall trees or high-rise buildings, the large screen is clearly visible to drivers from both eye level and overhead angles. Brand messages are naturally delivered to motorists on the move, effectively capturing the attention of high-value mobile traffic for a long time.
Situated in a busy regional one-stop comprehensive family shopping mall, the screen precisely targets a large number of local families and young consumers, boasting extremely high exposure. It is adjacent to Hongwan and Juyuanzhou Stations on Metro Line 2, with more than ten bus routes stopping nearby. Pedestrians transferring between transport services pass within the viewing range of the screen, covering both vehicular traffic and public transport passenger flow.
Mounted on Xinhua Du Hengsheng Center, a commercial complex positioned as a local one-stop shopping destination for family gatherings, the venue houses diverse businesses including supermarkets, catering, parent-child services, retail and leisure facilities. It draws a constant stream of family visitors, local residents and shoppers. Audiences spend an average of 18 to 25 seconds looking at the screen, far longer than the 3 to 5 seconds for traditional outdoor advertisements, which greatly enhances brand recognition and audience engagement.
High-definition exterior LED large screen resources are extremely scarce. There are no equivalent large screens in the area to divert attention, granting it exclusive visual dominance. Equipped with outdoor P5 high-definition full-color panels and high-brightness outdoor-specific modules, the screen adapts to all weather conditions in Fuzhou, including strong sunlight, rainy days and cloudy days. It delivers clear images without washed-out visuals in daylight with delicate colors, and presents outstanding light and shadow effects at night. It has evolved into a landmark outdoor visual highlight in the neighborhood, where dynamic videos achieve greater communication appeal and higher brand recognition.
This LED media boasts core strengths of stringent technical standards, unique visual effects and strong social communication capability. It captures the attention of commuters during the day and stands out as a regional night-time visual highlight with its vivid lighting after dark. It extends the effective daily communication duration and maximizes media dissemination efficiency. As one of the most representative commercial digital landmarks amid Fuzhou's urban renewal, it exerts remarkable regional influence and holds great potential for commercial conversion.
As a rare large-scale exterior 3D LED media in the Jinshan area, this large screen breaks free from the limitations of small and medium-sized advertisements in conventional communities. Leveraging the newly renovated Xinhua Du Hengsheng Center commercial complex, it has become a highly recognizable outdoor communication landmark in the region. It features both urban landmark display value and targeted local communication value, serving as a premium outdoor media spot for brands to establish a solid presence in Jinshan, Cangshan District of Fuzhou, gain frequent local exposure and precisely reach household consumer groups.
