- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：200 |
| Address：Intersection of Guomao Avenue and Yusha Road | Format：led | Duration：15s |
| Location：Jingmao Department Store | Min Qty：1 | Operating Time：8-22o'clock |
| Size：23.7(W)x8.22(H)=195㎡ | Min Period：week |
The large screen is situated right next to the traffic lights at the intersection of Yusha Road and Guomao Avenue, a mandatory passage on the one-way traffic route in the Guomao area. Located in the core zone of Haikou Guomao CBD, this spot boasts extremely heavy vehicle and pedestrian traffic. It enables immediate audience capture and effective promotional outreach in a bustling commercial district with consistently high daily footfall and vehicle volume, supporting precise ad exposure targeting mainstream urban consumers and business professionals with a solid reach foundation.
Facing the main road directly, the roadside screen efficiently captures commuter vehicles from across the city and local daily pedestrian flow. Positioned opposite the intersection traffic lights, drivers wait over 30 seconds for signal changes, creating compulsory ad viewing opportunities. It covers all through, left-turn and right-turn traffic as well as pedestrians crossing from four directions with zero visual dead zones. Long waiting times for road traffic at the junction build a natural forced exposure scenario where the screen is visible to all passersby without missing any impressions. Multiple bus routes including No.4, 8, 9, 13, 28 and 34 stop at Jialing Building Station, bringing dense concurrent vehicle and pedestrian traffic.
As the visual gateway of the prime business circle in the heart of Guomao Finance and Business Center, the location maximizes access to three major passenger groups: metro commuters, local young residents and out-of-town tourists to achieve full-scale coverage and efficient delivery of advertising messages. It supplies a steady stream of young consumer groups for the billboard and further enhances the trendy positioning and communication value of this advertising medium.
The location sits within the mature core business district of Fucheng. Surrounded by dense residential communities, numerous schools and concentrated street-front shops, it belongs to the core area of Qiongshan District, Haikou with the densest permanent residents and most consistent daily foot traffic. Unlike floating shoppers in typical commercial hubs, this area is dominated by local permanent consumers featuring high consumption frequency and repeat purchase rates, boasting robust customer stickiness, a large and persistently stable consumer base. Within a 5-kilometer radius, it covers massive permanent residents, young demographics and family consumer groups across old Fucheng downtown, Binjiang Road and Fengxiang Area, enabling extensive crowd coverage.
Backed by steady local passenger flow, low operation and maintenance costs, diversified revenue models and irreplaceable location advantages, the project boasts premium investment merits including low vacancy rate, stable cash flow, low investment risks and strong appreciation potential. It stands as a cost-effective physical advertising media investment product with steady returns in downtown Haikou, allowing investors to gain dual benefits from recurring cash flow income and asset appreciation over time and serving as an ideal option for conservative local investment in Haikou.
Supported by four core strengths including prime location, striking visual effect, targeted audience access and exclusive scarce resources, the outdoor advertising platform at Jingmao Department Store delivers outstanding commercial value. It can realize both efficient audience reach and in-depth consumption conversion for brand image enhancement, new product launch promotion or sales campaign publicity. As a pivotal outdoor media resource for brand market expansion in Haikou, it helps advertisers achieve substantial investment returns and sustained brand value appreciation.
