Sanya Bay One LED

Located at No.8 Sanya Bay Road, Tianya District, Sanya, at the core coastal stretch of Coconut Dream Corridor, the site faces the inshore waters of Sanya Bay with merely 80 metres to the sandy beach and directly overlooks Phoenix Island International Cruise Terminal. It sits on the core coastline of Sanya Bay's "Sunshine Coast". Boasting a rare front-line sea-facing naked-eye 3D large screen, it enables synchronous framing of screen visuals alongside Sanya Bay's sea views and sunsets, naturally creating a dual visual experience of seascape plus giant screen with far stronger visual impact than ordinary commercial district LED screens.

Featuring a 270-degree folded naked-eye 3D giant LED screen as a supporting facility of the project with premium front-line Sanya Bay seascape resources, the project leverages its 380-metre ultra-long coastal display frontage to make the large screen occupy the prime visual spot of Sanya Bay's waterfront. Different from conventional commercial plaza screens, it delivers dual scenic views of ocean and cityscape, serving as a core display showcase for Sanya's coastal night scenery and urban image. Focused on high-end seascape passenger flow, light luxury commercial ambiance and internet-famous communication features, it stands as a prime outdoor advertising medium for high-end brand placement in Sanya.

The wide-view giant LED screen wraps around visuals to deliver immersive and striking visual effects, keeping tourists lingering for an average of 10 to 15 minutes to take photos, far exceeding the 15 to 20 seconds of effective viewing time for traditional out-of-home advertisements and forming a closed-loop of "visual shock → social sharing → secondary communication". Home to over 700,000 permanent residents nearby, the surrounding shopping malls receive more than 35,000 daily visitors on regular days and over 100,000 visitors per day during holidays, securing stable all-day offline exposure.