- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 1698, Shuanglong Avenue, Jiangning District | Format：led | Duration：15s |
| Location：Jingfeng Central Square | Min Qty：1 | Operating Time：10-22o'clock |
| Size：45㎡ | Min Period：month |
The LED screens in Atrium C near Gate 1 occupy a prime visual spot along the main pedestrian flow. With 100% of visitors passing through this open and unobstructed atrium, they deliver an outstanding visual impact. Featuring two side-by-side screens with no visual barriers, full audience reach and high exposure, this location covers every incoming customer along the routes from the main entrance to the atrium without blind spots. All visitors here are active consumers with no idle foot traffic, meaning audiences reached hold strong purchasing intentions and the conversion rate is far higher than that of outdoor and community media.
Situated in the heart of Baijiahu Business Circle in Jiangning District, Nanjing, and right next to Baijiahu Station of Metro Line 1, this shopping mall is a trendy landmark serving over 1.5 million consumers in the surrounding areas. It records an annual footfall of nearly 30 million visitors, among which people aged 18 to 35 account for a large proportion. As the "heart" of the mall, the atrium is an inevitable gathering point for crowds, guaranteeing an extremely high natural reach for advertisements.
Located on the core passage of the main entrance, this area boasts a soaring open atrium with zero visual obstructions and maximum exposure. It serves as an ideal core position for brand image display, new product promotion, event attraction and social media communication. Thanks to the three-dimensional high-ceiling space of the atrium, the screens are visible from all 360 degrees, covering visitors from the first floor all the way to the top floor. Unlike ordinary wall-mounted advertising spaces inside the mall, this location features a wider visual coverage, stronger presence and longer audience gaze duration.
As a landmark high-end commercial district in the city, Jingfeng Central Plaza receives an average of over 6.3 million passenger flows every day, with a monthly average footfall of more than 1.5 million per session, reaching a large number of consumers. The presence of top domestic and international brands attracts high-end clientele to the mall. Its LED advertising screens enable precise marketing targeting car owners, white-collar workers and other consumer groups, combining extensive coverage with accurate audience positioning.
The mall features highly targeted consumer traffic with minimal idle visitors. In the immersive shopping environment, consumers are more receptive to advertisements with less resistance, and brands can leave a deep impression. This venue effectively fulfills diverse marketing goals including brand exposure, new product popularity, store customer acquisition and campaign promotion. It is a high-quality commercial advertising spot in Jiangning Business District boasting great cost performance and long-term value, with a huge audience base and wide coverage.
Endowed with the premium positioning of Jingfeng, a high-end commercial landmark, this large screen provides strong brand endorsement. The high-quality displayed content helps elevate brand image and market credibility. Located at the core photo-taking spot of the mall, the screen delivers striking visual effects, which easily prompt consumers to take photos, share short videos and post recommendations on social platforms like Xiaohongshu. It achieves dual drainage effects through offline exposure and secondary online communication.
