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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：111 Qianshan Road, Shushan District | Format：led | Duration：15s |
| Location：China Resources Vientiane City | Min Qty：2 | Operating Time：10-22o'clock |
| Size：屏1：18.5m×11.21m=207.38㎡ 屏2：11m ×13m=143㎡ | Min Period：week |
Located at No. 111 Qianshan Road, Shushan District, Hefei, on the main exterior facade of China Resources MixC's government service area at the intersection of Qianshan Road and Xiyou Road, this is a high-end commercial dual-screen media in the core business district of the government CBD. It is positioned as a city-level fashion and trend communication window, accurately covering government and corporate executives, high-end white-collar workers, fashion trendsetters, and high-net-worth families. The audience has strong spending power and high brand matching, making it the preferred outdoor platform for high-end brands in Hefei.
The two screens together cover approximately 350㎡ facing the main Qianshan Road, with a 180° unobstructed view, covering both vehicular and pedestrian traffic. The dual-screen combined display provides a more striking visual impact and creative expression far beyond traditional single screens. The average daily foot traffic is 120,000, reaching 250,000 on weekends/holidays. The main road on Qianshan Road has an average daily vehicle flow of 80,000. The dual screens achieve both human and vehicle reach with high-frequency exposure. The surrounding area is dense with upscale commercial and residential developments, offering stable and high-quality traffic, with over 40 million annual exposures, ensuring high brand penetration efficiency.
The two LED screens support 15-second dynamic ad rotations with no obstruction and no shading, with strong brightness penetration at night, and image clarity meeting commercial-grade standards. They are located on the southeast and southwest exterior walls of MixC, adjacent to the intersection of Xiyou Road and Qianshan Road, providing dual visual coverage of both the main road vehicle flow and pedestrian crossings. This makes them an efficient media platform for brands to achieve 'precise exposure and emotional resonance.'
As one of Hefei's top commercial districts, it guards an important position along the city's east-west central axis, enjoying extremely high offline natural foot traffic. During major city-level promotional events, it can reach over a million people at night alone. It possesses very strong "high-frequency exposure" capability. Whether playing brand promotional videos or static posters, it can stand out in the city landscape, quickly attract attention, and deepen audience memory.
With dual screens operating independently or in tandem, it can achieve "one screen, two contents," flexibly matching diverse brand marketing needs. As a core media outlet in the government service area, it can carry city image campaigns, hot events, celebrity endorsements, and other full-scenario communications, combining both commercial and public value. It features five core values: high foot traffic, high pricing, high occupancy, short payback, and long-term appreciation, making it a premium investment target for Hefei outdoor LED.
As a benchmark high-end commercial complex in Hefei's government core area, it serves as a city's commercial front cover, a traffic hotspot, and a window for brand image display. The LED dual screens in its prime location leverage the visual advantages of dual-screen linkage, top-tier traffic resources of the commercial district, and a high-end consumer base to create an irreplaceable resource monopoly advantage, suitable for long-term holding and stable monetization, with extremely high investment cost-performance ratio.
With its irreplaceable core location in the government service area, prime golden site, excellent visual and commercial endorsement, high-quality coverage of high-net-worth individuals, and powerful visual impact, it has become a highly influential high-end outdoor media resource in Hefei and the broader East China region.
