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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 380, Yingbin Road, Yuhang District | Format：led | Duration：15s |
| Location：Ideal Silver City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：33.6m x 8m=268.8㎡ | Min Period：week |
Located at the central entrance of the intersection of Century Avenue and Welcome Road, in the core of Linping New City CBD, it is known as "Wulin Square" of Linping. The LED screen at this location can cover the vast crowds of subway transfer passengers, bus commuters, and car drivers along Century Avenue throughout the day. As the absolute visual focus in the area, it can reach the passing crowd at a very high frequency, bringing stable and significant exposure to the brand.
The LED arc-shaped design offers a 120° wide-angle coverage, allowing clear viewing of all traffic and pedestrian flows in all directions at intersections. The exposure force is strong. The annual passenger flow of Yintai City is 24 million. The large screen reaches an average daily reach of 150,000 + people. The main consumer group is aged 25-45, covering middle-class families in the business district, office workers, young high-consumption groups, and subway commuters. It covers the entire time period of commuting, shopping, and night-time leisure. At the intersection of Century Avenue and Welcome Road, the weekly passenger flow is approximately 404,000 people.
The location is at the core of the transportation hub in Linping, seamlessly connecting with Metro Line 1. Surrounding urban main roads are densely distributed, gathering daily commuting traffic, shopping center consumption flow, and night-time leisure flow. The overall traffic volume is large and stable throughout the year, with little difference in flow between peak and off-peak seasons. It fully covers the three golden transmission periods of daytime consumption, evening rush hour commuting, and night-time leisure and entertainment, achieving long-term brand exposure throughout the day and continuously enhancing the dissemination effectiveness.
The media coverage in the entire main urban area of Linping reaches over half a million permanent residents, business district professionals, middle-class families, and young consumers. The audience has strong consumption power, high brand acceptance, and outstanding decision-making ability. As the core outdoor media of Linping's CBD, it has compliant and stable positions, strong landmark attributes, and no risk of frequent rectification or demolition. It is suitable for various high-quality communication scenarios such as high-end automobiles, brand real estate, finance and beauty, urban tourism and culture, and government and enterprise public welfare promotion. It is the core outdoor communication carrier of Linping's urban area that combines traffic value and brand premium.
The dynamic large screen combined with frequent playback creates a strong visual memory. Relying on the mature commercial consumption scene of Ideal Silver City, it is suitable for brand promotion in industries such as finance, real estate, and tourism. By linking with the commercial activities and festival marketing of Ideal Silver City, it can achieve integrated dissemination of "advertising + scene", enhancing the dissemination effect. The playback content interacts with the flow of people, resulting in a significant dissemination effect. The dynamic visuals capture attention and are highly likely to form deep brand memories.
This large screen combines the functions of being the gateway to the south of the city, a transportation hub, and a business district. It thus possesses five core advantages: "high exposure, high conversion, strong scene, high flexibility, and strong brand". It is the prime advertising location in the southern part of the city. The traffic on Taifu Avenue is always at a high level, especially during the morning and evening rush hours. When vehicles are waiting at traffic lights at intersections, it creates a natural scenario of prolonged stillness for viewing.
As a benchmark-level outdoor digital media in Lingping CBD, it possesses both commercial communication and urban image display functions, and is suitable for various scenarios such as brand annual image promotion, new product launch promotion, and urban cultural tourism promotion. The wide range of customer applicability makes it a core digital media with high cost-effectiveness in communication and significant brand empowerment value in the Lingping area.
