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| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：292 Yan'an Road, Shangcheng District | Format：Light box | Duration：0 |
| Location：Gonglian CC | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12mX 6.9m=82.8㎡ | Min Period：year |
Located at the core of the lakeside national model pedestrian street, at the southeast corner of the intersection of Yan'an Road and Xueshi Road, with no building obstruction, clear sightlines, and extremely high bidirectional reach for both pedestrians and vehicles. The north wall of Gonglian CC directly faces Xueshi Road, just 100 meters from West Lake and immediately accessible from Longxiangqiao Metro Station. It is Hangzhou's only prime corner position that simultaneously covers West Lake Scenic Area, the Lakeside Business District, and the subway hub. It is the only large-scale north wall billboard in the core business district without any obstruction, with exclusive resources and minimal competition interference.
Gonglian CC is a landmark commercial complex in the lakeside area, adjacent to top-tier brands such as Apple, MUJI, and H&M, with a strong high-end commercial atmosphere. The advertising space carries a 'landmark-level' brand premium, with steadily increasing asset value, an average daily foot traffic of 300,000 people, and peak traffic of 2.5 million during holidays. It benefits from the combined flow of the Lakeside Pedestrian Street, West Lake tourists, and commuting office workers. The young consumer group is aged 18-35, including tourists from other regions, commuting professionals, and fashion-conscious individuals with strong spending power.
As a core medium for showcasing urban culture, the wall is open with zero building obstruction, offering clear visibility for both pedestrians and vehicles within 50–200 meters. The corner location naturally forms 360° panoramic exposure with strong line-of-sight penetration. It is directly accessible from Exit A of Longxiangqiao Station on Metro Line 1, with four major subway exits and more than 10 bus routes, providing year-round exposure with no off-season. Peak time exposure efficiency is doubled, with the traffic of people and vehicles reaching all angles without blind spots.
As one of the busiest and most densely trafficked hubs in Hangzhou, the billboard occupies the visual route of the bustling commercial street of Yan'an Road, capable of covering the large volumes of passing pedestrians and vehicles at all times with high frequency.
The location is situated at the prime corner of the city's main thoroughfare, directly facing two-way traffic and pedestrian flow. The overall wall surface is spacious and smooth, with no tall buildings, greenery, or shops obstructing the view. The visible range of 50-200 meters is clear and unobstructed, allowing for clear capture of dynamic perspectives of both vehicles and pedestrians. The location itself carries landmark traffic endorsement, efficiently enhancing brand image quality and city-level exposure, making it a high cost-performance, high-stability premium outdoor media spot in the Hubin business district.
It is one of the most efficient touchpoints in Hangzhou's outdoor media, covering the Longxiangqiao metro hub, Hubin business district commuters, and tourists, forming a city-level traffic entry point. Premium ad content targeting young consumers and tourists is likely to trigger spontaneous sharing on platforms like Douyin and Xiaohongshu, generating 'offline exposure and online viral spread.' A single placement can produce multiple rounds of dissemination, reducing customer acquisition cost per unit. Compared with large screens in the same business district, it has lower cost, more stable exposure time, and higher long-term placement value.
Gonglian CC is one of 'Hangzhou's first-night economy clusters' and has a mature 'night dining and night entertainment' ecosystem. Combined with the facade’s high-definition LED dynamic projection technology and modern 'CC' visual signage, the nighttime lighting atmosphere in this area is excellent. Placing lightbox ads here can directly reach a young, high-purchasing-power audience who are keen on emotional consumption and trend culture, with brand exposure easily converting into actual in-store purchases.
This lightbox is a rare, high-traffic, low-cost, high-return premium outdoor asset in the Hubin business district, offering both short-term advertising revenue and long-term asset appreciation value. It is suitable for long-term brand placement or investor ownership and operation, making it a 'hard currency' in Hangzhou's outdoor advertising market.
