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| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 221, Tiyuchang Road, Gongshu District | Format：Light box | Duration：0 |
| Location：Zhejiang International Radisson Plaza Hotel | Min Qty：1 | Operating Time：0-24o'clock |
| Size：28.5m x 6m=171㎡ | Min Period：year |
No. 221 Tiyuchang Road, Gongshu District, east side of Wulin Square, intersection of Zhonghe Elevated Road × Tiyuchang Road, traditional core of Hangzhou CBD, adjacent to Hangzhou Tower, Intime, and Hang Lung Plaza, between West Lake and the canal, core of Wulin business district. Within 500 meters around the Zhonghe Elevated Road gateway, top-tier businesses such as Hangzhou Tower, Intime, Hang Lung Plaza, and Kerry Center gather, with daily foot traffic in the hundreds of thousands, a communication node of Hangzhou's “city cover.”
The elevated road's prime line-of-sight position captures bidirectional traffic visually, with no obstructions or greenery interruptions, directly facing the Zhonghe Elevated Road's north-south daily traffic of 450,000 vehicles, with peak slow-moving traffic and a visible distance of 300 meters, allowing a single exposure time of 3–5 seconds for forced visual capture. Tiyuchang Road runs east-west near Metro Lines 1 and 2, with daily foot traffic of 200,000 people, sufficient exposure time during peak slow-moving periods, covering commuting, shopping, and business crowds.
Daily traffic on this section exceeds 100,000 vehicles. It is a 3-minute walk from Metro Line 1 Wulin Square Station Exit E, covering business travelers, high-end consumers, conference participants, and other core customer groups. The lightbox acts as the first visual touchpoint, achieving high repetition and strong memory exposure at hotel entrances, taxi stands, pedestrian passages, and other scenarios, effectively enhancing brand awareness and in-store conversion.
Lightbox media can continuously attract drivers waiting at traffic lights, the large commuting crowd entering and exiting the metro station, and leisure shoppers within the business district, with extremely high visual retention time and natural exposure frequency, achieving seamless dual flow of high-value people and vehicles.
Located in the core area of Hangzhou Wulin CBD, at the prime intersection of Zhonghe Elevated Road and Tiyuchang Road, it benefits from the overlapping flow of vehicles and pedestrians, providing a large and stable exposure base. Relying on the exterior of the five-star Zhejiang International Radisson Plaza Hotel, it is a rare, compliant, high-end landmark-level lightbox media along the Wulin business district, occupying the city's prime display window and serving as the preferred outdoor media for high-end brand promotion in Hangzhou's core urban area.
The hotel is situated in Hangzhou's central commercial, shopping, and financial hub, allowing brands to directly occupy Hangzhou's 'city cover.' Leveraging the Wulin business district's high urban status, it provides brands with irreplaceable high-end image endorsement and a sense of authority. The media not only enjoys the top location of the Wulin business district but also offers the rare combined advantages of 'high-end endorsement in a core business district, dual vehicular and pedestrian traffic capture, convergence of metro hubs, and high-quality nighttime display.'
The lightbox at the Radisson Plaza Hotel is a rare landmark-level outdoor media at the Zhonghe Elevated Road entrance to the Wulin CBD. It possesses five core investment values that are impossible to replicate: prime location in the core area, high-net-worth stable traffic, five-star asset endorsement, compliant and stable operations, and high ROI with low risk. It is a rare low-risk, high-premium, and highly resilient outdoor quality asset in Hangzhou's core urban area, suitable for long-term holding and steady value appreciation.
