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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 120 Qiutao North Road, Shangcheng District | Format：billboard | Duration：0 |
| Location：Jiahe Decoration City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：14.8m x 4.8m x 2=142㎡ | Min Period：year |
Spanning the main north-south axis of Qiushi Elevated Road, connecting south to Qianjiang New Town/Xiaoshan Airport and north to Desheng Expressway, it serves as Hangzhou's core commuting corridor with an average of 800,000 vehicle trips per day. South-to-north traffic slows here, with congestion as the norm. A single vehicle can stop for 15–25 seconds, far longer than on ordinary roads, resulting in extremely high effective exposure density. It covers business areas in Qianjiang New Town, high-paying internet jobs in Binjiang, the middle-class in northern city districts, and precisely targeted home decoration customers. It reaches decision-makers with medium to high consumption power effectively.
The dual-panel, joined ultra-large billboard on this stretch is the only one of its kind, with no competing advertisements to interfere, making it extremely eye-catching. Facing west, directly towards main traffic flow without any obstructions, it is clearly visible from 300 meters away, creating a strong landmark effect for the brand. The complete and imposing visual immediately captures attention. The twin joined panels form a landmark-level memory point, providing significantly higher brand impact and recognition than ordinary outdoor ads, ensuring high effective exposure density and strong recall.
The Desheng Interchange, where Qiushi Elevated Road meets Desheng Expressway, is one of the largest traffic nodes in northeast Hangzhou, with an average of over 150,000 vehicles passing daily, largely overlapping with the outbound direction of Qiushi Elevated Road. This forms a high-intensity, long-duration, low-speed exposure environment, ensuring ad reach. Coupled with Metro Line 1's Qibao Station, it creates a 'residential—metro—elevated road' integrated commuting chain, making the lightbox a visual anchor that commuters encounter 2–3 times daily.
Jiahe Decoration City is adjacent to the Qiushi Elevated Road, a major north-south transportation artery in Hangzhou. The large wall-facing advertisements face the elevated road and the main ground roads, continuously capturing the massive daily commuting traffic, cross-district traffic, and destination traffic from shoppers specifically coming here. The high-speed and high-frequency dynamic display provides brands with very high natural exposure and can achieve highly valuable vertical audience reach.
This media location is situated on the core main section of the Qiushi Elevated Road in Shangcheng District, occupying a prime position on Hangzhou's north-south transportation artery. To the south, it connects to Qianjiang New City and the core Xiaoshan business district; to the north, it links to Desheng Interchange and the northern residential area. It is a key passage for city-wide commuting and business travel, with dense traffic and typically slow-moving vehicles. The average daily traffic reaches 800,000 vehicles, and vehicle slowdown and stop duration significantly extend effective exposure time, providing very strong resource barriers and uniqueness, with outstanding long-term value retention.
The lightbox area covers sports enthusiasts, families with children, and community residents. When citizens rest, exercise, or wait under the bridge, their sight naturally focuses on the illuminated lightbox above, achieving three-dimensional coverage from 'car windows' to 'walkways.' This creates a composite communication scenario combining 'high-speed passing' and 'stationary gaze.' With core city traffic, a scarce media format, precise scenario overlap, short-term high returns, and strong long-term value retention, it is a rare and high-quality investment target in Hangzhou's outdoor advertising market.
