- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Zhengzhou | Type：Outdoors | Frequency：60 |
| Address：The intersection of Fengqing Road and Guoji Road | Format：led | Duration：15s |
| Location：Xinwan Plaza | Min Qty：1 | Operating Time：10-21o'clock |
| Size：6m（w） x 4m（h）= 24㎡ | Min Period：week |
Located in the very center of Xinwan Plaza Atrium, it features a large transparent screen layout, similar in shape to the central screen of a stadium, vertically suspended from the top of the atrium to achieve 360° panoramic coverage. The main screen in Atrium 1 includes: first-floor entrance/escalator screens, floor directory screens, and supermarket/children's area screens, providing full-scene, no dead-angle coverage. The atrium screen receives an average daily exposure of 120,000 people, occupying the central visual position of the entire venue.
The key media point is the main LED screen in Atrium 1, occupying the core visual area of the mall and the C-position, with no visual obstructions across the entire mall. It is visible from all floors and angles, making it the mall's highest-traffic, most impactful landmark indoor screen. The mall is equipped with multiple sets of high-definition indoor LED media points, forming a comprehensive, full-coverage indoor digital advertising matrix. This is a rare, highly precise, and high-conversion indoor advertising resource in the northern area.
The atrium has a completely unobstructed area directly above, with no blind spots in viewing angles, covering the full path of customer movement and occupying the mall's absolute visual center. The mall has an average daily foot traffic of 40,000, with an annual foot traffic exceeding 14 million. This stable traffic does not depend on holidays, providing the LED media with continuous, massive exposure. Ad penetration far exceeds outdoor and ordinary indoor media, and brand recall is extremely high.
The mall uses a full-area media matrix including the atrium main screen, entrances, escalators, floors, and supermarkets, covering the entire customer journey from entering the store, shopping, resting, to leaving. In an immersive consumption environment, ad dwell time far exceeds that of outdoor advertising, leading to better brand recall and higher conversion effectiveness.
The media has an extremely large and stable audience base, and the reach and effective exposure time of brand information far exceed those of ordinary shopping malls. The venue introduces a large number of children's play areas, educational experiences, and popular dining brands, which can cover all age groups of family consumption. For target audiences in maternal and infant care, fast-moving consumer goods, dining, education, etc., LED media can achieve highly precise vertical audience reach, with huge commercial conversion potential.
Located at the core intersection of Jinshui North District and operated by Wanda Commercial Management, this regional large-scale comprehensive commercial complex is surrounded by densely populated communities, firmly holding the local consumer traffic base. The daily foot traffic reaches 40,000 people, with an enormous annual visitor volume. The main customer groups—families, white-collar workers, and parents with children—are concentrated here, with strong willingness and capacity to spend. As customers move on escalators or between brand stores, they naturally exhibit "passive viewing" behavior, and the advertising reach far exceeds that of wall or pillar screens.
Brand advertisements cannot only be "seen" but also integrated into a consumption scene with high foot traffic, long dwell time, and a vibrant, everyday atmosphere. The LED media in Zhengzhou Xinwan Plaza undoubtedly represents a highly cost-effective and explosive option in the northern district, with benefits including: traffic hub in the northern district, full-scene HD coverage, high-spending family customer group, low-cost stable operation, and long-term asset appreciation. It is a low-risk, high-conversion, and highly adaptable quality indoor media option in Zhengzhou's northern district.
The northern business district has a stable traffic base, scarce and monopolized advertising locations, high premium for HD hardware, light assets with low maintenance, diversified cash flow for risk resistance, and quick payback in the short term. As such, it is a low-risk, highly certain, and stable-return quality investment project for commercial advertising in northern Zhengzhou.
