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- Specs
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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：240 |
| Address：Xiaoshan International Airport Expressway Entrance and Exit | Format：large screen | Duration：15s |
| Location：Xiaoshan International Airport Expressway Entrance and Exit | Min Qty：4 | Operating Time：6-23o'clock |
| Size：34.56m(W)×6.72m(H) × 4块=928.97㎡ | Min Period：week |
The large screen is located at the entrance and exit of the Xiaoshan Airport Expressway, which is a necessary route for traveling between the airport and the city. It connects the airport road with the Hangzhou Bay Ring Expressway, making it the only core media point at the city gateway. Vehicles are forced to slow down or stop for 8–15 seconds at the toll station, allowing the advertisement to be directly in the driver's line of sight. The reading rate exceeds 95%, and the exposure effectiveness is several times that of ordinary road sections. With four large screens covering both directions, it achieves repeated exposure for travelers going to and from the airport, strengthening brand memory.
Situated at the junction of the Xiaoshan Airport Expressway and Hangzhou Bay Ring Expressway, it is the only main road for ground transportation from the airport to the city. The daily flow of people and vehicles is about 100,000, with nearly 100,000 vehicles during peak hours. It is one of the busiest expressway entrances and exits in the country. The bidirectional screens achieve mandatory repeated exposure for both arrivals and departures, and the slowed traffic ensures sufficient viewing time, high memorability, thoroughly eliminating the problem of traditional advertisements that 'flash by.'
Leveraging the exclusive scenario of slowed traffic and vehicle verification at the toll station, vehicles naturally decelerate or stop, creating a golden forced-gaze window of 8–15 seconds. The effective advertisement reading rate reaches over 95%, far higher than ordinary outdoor road ads. Drivers and passengers are highly focused on driving, receiving the visuals without distraction, greatly enhancing brand memorability and retention. This completely solves the pain points of traditional outdoor advertising being fleeting and shallow, providing extremely stable and effective exposure.
This large screen adopts a double-sided suspended installation, covering two-way traffic, achieving two-way exposure and double reach, significantly improving brand communication efficiency. Two screens are set on both the front and back sides, so whether it is 'entering the airport' or 'leaving the airport,' the target audience, mainly high-net-worth individuals such as leisure travelers and international travelers, can repeatedly encounter the brand information, deepening memory and enhancing brand awareness.
The large screen is not a single screen; it is composed of four giant LED screens forming a media matrix, creating a stunning visual enclosure. The display area reaches approximately 1,000 square meters, with each screen over 34 meters wide. The large format has strong visual dominance on the highway and is clearly recognizable from a long distance. It features high brightness and high refresh rate, ensuring the image remains delicate and smooth even at high speeds or under direct sunlight.
Its value lies in occupying the absolute throat of the province's primary route, not only being the essential road into Hangzhou city but also serving as the visual gateway connecting the airport and the urban area. With its 'unique' geographical location and the 'forced viewing' scenario, it establishes a very high media barrier. It is not just a billboard; it is a 'golden corridor' connecting brands with high-end business and travel audiences, making it the best choice for achieving both high visibility and broad reach for brands.
As Hangzhou’s urban welcoming window point targeting domestic and international travelers, it exclusively dominates the airport-to-city first face without any diversion media obstruction. The visual exposure is pure and reaches all high-end travelers arriving in or departing from Hangzhou, serving as the core position for Hangzhou to showcase the city's image and brand strength externally.
