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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：No. 98 Huaihai Middle Road | Format：Light box | Duration：0 |
| Location：Golden Bell Square | Min Qty：2 | Operating Time：0-24o'clock |
| Size：12.5m（W）*7m（H）=87.5㎡ | Min Period：2weeks |
Located on the exterior walls of Jin Zhong Square facing both sides of Huaihai Middle Road, the visual is unobstructed and can reach a surrounding area of over 300 meters. It connects high-end business districts such as Xintiandi, K11, and People's Square, forming a full-time exposure loop of 'rail transit, surface traffic, pedestrian flow.' The average daily effective reach exceeds 300,000 people, far surpassing ordinary media, with a short conversion chain and high commercial value density.
The lightbox is located at 98 Huaihai Middle Road (Jin Zhong Square), positioned at the 'golden section point' of the middle section of Huaihai Road, above the Metro Line 1/14 – Site of the First Congress/Huangpi South Road Station. It is east of Lansheng Building, south of the Greater Shanghai Times Square, and looking north toward Yan'an Green Belt, with an unobstructed view on three sides. It directly faces the two-way traffic and pedestrian flow of Huaihai Middle Road, covering 500,000 high-net-worth visitors daily, making it a rare building facade super lightbox in the Huaihai Road business district.
The lightbox is in an area with dense foot traffic and slower movement, allowing audiences to passively receive advertising information while queuing, waiting, or resting, effectively avoiding information being skipped. The effective advertising reach exceeds 85%, with the core audience aged 18-45, consisting of mid-to-high-income, high-consumption sports enthusiasts and young people with strong purchasing intention and high brand acceptance.
Surrounding star-rated hotels and trendy consumer groups precisely reach high-net-worth audiences. It directly faces the two-way traffic and pedestrian flow of Huaihai Middle Road, with an unobstructed view. Single-period effective reach exceeds 50,000 people, offering high brand recall. Within 1 kilometer, it covers the Yan'an Elevated Road, North-South Elevated Roads, and multiple bus lines, with daily vehicle flow exceeding 10,000 and pedestrian flow over 100,000.
As a key node connecting the commercial district and transportation hub, the lightbox at Jinzhong Plaza can frequently reach the huge daily flow of commuters and leisure visitors, ensuring high ad exposure. Its media value is mainly reflected in the combination of 'landmark display' and 'high-net-worth traffic.' Among the high-density daily flow of 500,000 people, over 70% are white-collar workers, business professionals, and trendy tourists aged 25-45. It is a rare building facade super lightbox in the Huaihai Road commercial district that offers real and efficient exposure.
Relying on the 208-meter super-tall main building of Jinzhong Plaza, the lightbox adopts a full-width modular splicing design, extending vertically over 30 meters and horizontally spanning about 15 meters, forming a stunning visual area of 170㎡. It is one of the largest facade lightboxes in the core section of Huaihai Road, balancing commercial communication with artistic expression, becoming a golden medium for dialogue between brands and the city, with outstanding long-term value preservation and appreciation.
With its unique media form and significant communication advantages, the lightbox is especially suitable for brands that need to quickly improve brand awareness, precisely reach target audiences, and strengthen regional market penetration. It helps brands stand out in fierce market competition and enhance brand credibility and reputation, increasing brand asset value by 40%.
The core advantages of the Jinzhong Plaza super lightbox lie in 'core location of Huaihai Road, landmark building image, high-net-worth traffic, and artistic scenes.' It is not just an advertising space but an excellent window for brands to showcase their strength and reach high-end consumers in Shanghai's core commercial district.
