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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No. 20 Changdi Road, Longhua District | Format：light show | Duration：15s |
| Location：Changti Road Arcade and Clock Tower Scenic Area | Min Qty：1 | Operating Time：19-22o'clock |
| Size：28M X 6M X 3= 504m² | Min Period：sun |
Located at the intersection hub of Binhai Avenue and Changti Road, Changti Road, Renmin Bridge, Binhai Avenue forms a golden transportation hub. As a city’s core landmark and a must-visit cultural and tourism spot, it is highly unique and exclusive, with an average daily vehicle flow of 100,000 and a nighttime pedestrian flow of 5,000. Its visual exposure, memorability, and communication power far surpass ordinary outdoor media, creating a closed-loop night tourism economy and deeply integrating the brand into urban life and public consciousness.
The Haikou Binhai Avenue — Changti Road — Arcade — Clock Tower scenic area light show is a landmark-level, cultural IP-level, nighttime high-traffic outdoor media resource in Haikou. It offers high exposure, landmark status, strong memorability, deep communication, high conversion, and powerful visual impact, making it suitable for brand image promotion, cultural and tourism events, city marketing, and commercial activities. It serves as an ideal platform for brand exposure and cultural dissemination.
This area has been reported multiple times by mainstream media such as CCTV, possessing inherent news dissemination potential. Brands can leverage this for secondary exposure to enhance credibility and influence. Around the Clock Tower, laser beams shoot into the night sky with gradient colors, changing patterns, and 3D stereoscopic effects, forming a 'culture, tourism, consumption' closed loop, helping brands achieve a seamless transition from exposure to conversion.
The light show integrates top-tier hardware, prime location, high traffic, advanced technology, and diversified marketing, making it an ideal platform for brands to conduct high-end promotion, event marketing, and image upgrading in the region. As a popular landmark in Haikou, it attracts a large number of tourists from other places, increasing the brand's exposure nationwide. It has hosted numerous celebrity support events, with fans spreading content voluntarily, creating secondary diffusion and amplifying marketing effects.
The light show is a rare outdoor media resource that combines cultural landmark attributes, urban traffic attraction, and immersive communication power. Centered around the century-old clock tower and extending into the Qilou Old Street scene, it establishes a media value loop of “historic buildings – light and shadow art – urban traffic,” becoming a golden window for brand communication and city image display, providing a stable traffic base for in-depth brand information reach.
With its large display area, prime location, and diverse application scenarios, it has become an important part of the nighttime economy in Haikou’s eastern city, adding a dazzling nightscape to the city and serving as a vivid communication bridge between brands and audiences, greatly enhancing brand memorability and emotional resonance, and acting as a key medium to enhance the aesthetics of the urban interface.
Haikou Clock Tower Light Show = an irreplaceable cultural landmark, stable cash flow, high ROI, long-term asset appreciation, Free Trade Port dividends, and low risk. It is a golden investment target integrating culture, tourism, technology, and city IP, offering short-term cash flow, medium-term IP value appreciation, and long-term city asset growth.
