Chongqing Maoye 1888 Large Screen

1. Stereoscopic traffic capture

Vertical reach: The screen height reaches 42 meters and covers three levels of space from top to bottom, including the outbound pedestrian flow of Light Rail Line 2 (Linjiangmen Station), tourists on the ground pedestrian street, and underground ring road traffic;

Event binding: Compulsory linkage with city level activities such as Monument to the people's Liberation New Year's Eve and Chongqing International Marathon, with single day peak exposure exceeding 800000 person times (measured data on New Year's Day in 2024).

2. Penetration of consumer scenarios

Within a radius of 1 kilometer, there are 11 luxury flagship stores and 23 internet famous dining and beverage first stores. Advertising can trigger "instant consumption behavior" (such as scanning the code to receive a 50% discount coupon for a hot pot restaurant, with a conversion rate 17% higher than that of ordinary business districts);

Through the thermal map analysis, the screen's diversion efficiency for tourists from Hongya Cave to Monument to the people's Liberation Business District has increased by 21% (compared with that before the upgrade in 2022).

3. Technical anti fragile design

Adopting the special moisture-proof module provided by Wudu, the failure rate of similar screens is 53% lower in Chongqing's average annual humidity environment of 80%;

Built in mountain city terrain algorithm, automatically correct the perspective deformation of the picture according to the gradient (maximum 9 °) of Guanyinqiao Monument to the people's Liberation main road