- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：Maoye Tiandi, No.16 Jianxin North Road, Jiangbei District, Chongqing | Format：led | Duration：15s |
| Location：Maoye Tiandi, No.16 Jianxin North Road, Jiangbei District, Chongqing | Min Qty：1 | |
| Size：（18.76+6.6)m(W)*72.4m(H)=1836㎡ | Min Period：week |
1. Stereoscopic traffic capture
Vertical reach: The screen height reaches 42 meters and covers three levels of space from top to bottom, including the outbound pedestrian flow of Light Rail Line 2 (Linjiangmen Station), tourists on the ground pedestrian street, and underground ring road traffic;
Event binding: Compulsory linkage with city level activities such as Monument to the people's Liberation New Year's Eve and Chongqing International Marathon, with single day peak exposure exceeding 800000 person times (measured data on New Year's Day in 2024).
2. Penetration of consumer scenarios
Within a radius of 1 kilometer, there are 11 luxury flagship stores and 23 internet famous dining and beverage first stores. Advertising can trigger "instant consumption behavior" (such as scanning the code to receive a 50% discount coupon for a hot pot restaurant, with a conversion rate 17% higher than that of ordinary business districts);
Through the thermal map analysis, the screen's diversion efficiency for tourists from Hongya Cave to Monument to the people's Liberation Business District has increased by 21% (compared with that before the upgrade in 2022).
3. Technical anti fragile design
Adopting the special moisture-proof module provided by Wudu, the failure rate of similar screens is 53% lower in Chongqing's average annual humidity environment of 80%;
Built in mountain city terrain algorithm, automatically correct the perspective deformation of the picture according to the gradient (maximum 9 °) of Guanyinqiao Monument to the people's Liberation main road
1. Asset scarcity
Yuzhong District will freeze the approval of new Monument to the people's Liberation screens from 2025, and the annual rent increase of existing media resources is expected to reach 12% -15%;
The only outdoor screen in Southwest China that supports dual channel broadcast of "advertising+municipal information" (such as rainstorm warning synchronous brand public service advertising), policy compatibility reduces regulatory risk.
2. Product efficiency conversion model
Brand premium: six consecutive months of launch can increase consumer awareness in Sichuan and Chongqing by 38% (the launch effect of a Baijiu brand in 2023);
Data value-added: Connect Longfor Tianjie and Raffles membership systems, support cross analysis of advertising exposure audience and shopping mall consumption data (additional data service agreement is required).
3. Risk hedging strategy
Provide "floating pricing during peak and off peak seasons": bid based on exposure during the peak tourism season (May October), and lock in long-term contract discount prices during the off-season;
Cooperate with Tiktok "City Clock in", offline screen exposure can be exchanged for online traffic package, reducing the uncertainty of pure outdoor launch.
