- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：Outdoors | Frequency：60 |
| Address：Intersection of Huangxing Middle Road and Jiefang West Road | Format：Naked eye 3D | Duration：15s |
| Location：Opposite the South Plaza of Changsha IFS Center | Min Qty：1 | |
| Size：30.4m（w)×37.2m(h)=1130.88（㎡） | Min Period：week |
Located at the golden crossroad of Huangxing Middle Road and Jiefang West Road, directly facing the main entrance of Changsha IFS International Finance Center, and adjacent to top commercial entities such as Wangfujing and Pinghetang, it is the absolute prime spot in the May Day business district. The entrances of Huangxing Road Pedestrian Street, the popular pink zebra crossing, and the subway exit form a "funnel-shaped traffic flow," with 85% of foot traffic passing directly through the screen’s radiation area. This significantly increases enforced ad viewing and engagement depth. Within a 500-meter radius, there are no obstructions, ensuring a 100% forced screen reach. It is a visual focal point on the city skyline.
May Day Square is the core business district of Changsha and a national-level night-time cultural and tourism consumption hub. It connects with Metro Lines 1 and 2 at May Day Square Station, with an average daily foot and vehicle flow of about 1.2 million, and peak holiday traffic exceeding 1.5–2 million. 85% of the flow passes directly through the screen’s radiation area, making the enforced reach extremely high. It can be linked with in-center advertising at the International Finance Center, online topics, and offline activities to form a "screen–venue–web" closed-loop, supporting real-time data visualization and precise targeting by time period and audience segment.
The Changsha May Day Square International Finance Center 1168 landmark naked-eye 3D screen, with its unreplicable premium location, world-leading display technology, breathtaking 3D visual effects, and strong social dissemination attributes, has become the top strategic media for brands to establish a presence in Central China, radiate nationwide, and even reach international markets. It is not just a screen but a super interface connecting brands with hundreds of millions of consumers, serving as the brightest light in Changsha’s night economy and trendy culture.
Standing as a visual totem at the core gateway of Changsha city, it serves as a central carrier connecting commercial value, cultural communication, and digital technology. As the flagship media of the Wuyi Square business district, it breaks the limitation of traditional large screens with single-display formats. Centered on naked-eye 3D technology and leveraging the landmark potential of the Jinjing Center and the traffic dividend of the Wuyi business district, it has become a must-choose communication platform for brands planning their presence in Changsha and reaching across the nation, thanks to its unique scene advantages and communicative value.
The large screen relies on the cultural tourism attributes and influencer genes of the Wuyi business district to attract countless residents and tourists to stop and take photos. Whether it is creative naked-eye 3D content or brand-customized communication materials, it can become spontaneously shared social content by its audience. Through social platforms like Douyin, Xiaohongshu, and WeChat Moments, it spreads widely, creating viral secondary diffusion. Exposure for a single related video can easily exceed tens of millions, achieving "one-time placement, double exposure," allowing brand visibility to radiate from Wuyi Square to the whole country and further amplifying investment value.
The core media advantages of the naked-eye 3D screen focus on five dimensions: top-tier traffic, high-end audience, visual impact, social virality, and the sales-marketing closed loop. It is one of the most valuable outdoor landmark media in Changsha and even Central China. In the core area of the square, there is only this one ultra-large screen over a thousand square meters, offering strong media exclusivity. It can be integrated with in-center advertisements at Jinjing, online topics, and offline activities to form a screen—venue—network closed loop, supporting precise placement and data visualization.
