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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：No. 699, Zhongshan South 2nd Road, Xuhui District | Format：billboard | Duration：0 |
| Location：CP Lecheng | Min Qty：1 | |
| Size：14.26（7.13+7.13）m*7.68m | Min Period：year |
Located at the corner of the intersection, with a 360° transparent field of view and an effective viewing distance of 300 meters, in the business district where there are many horizontal screens, the size and position of the large screen form a differentiated forced viewing rate is extremely high, the average daily pedestrian and vehicle flow is about 600,000 / day, the vehicle flow is about 500,000 / day, the customer base is mainly high-income white-collar workers, young families, riverside cultural groups, female consumers, strong consumption power and high brand acceptance
Located at the intersection of Zhongshan South 2nd Road and Dong'an Road in the core of Xuhui Binjiang, it is the visual gateway of the Binjiang commercial belt and the inner ring elevated, adjacent to the commercial potential energy superposition of Xujiahui's core area, Xuhui Binjiang is the core of Shanghai's "one river and one river" strategy, and the launch can take advantage of the city's IP to quickly enhance the brand's high-end sense and cultural connotation
Surrounded by Parkway Garden, Shanghai Bay Mansion, Yunjin Oriental and other Shanghai communities, most of the residents are urban golden collars with strong consumption power and brand loyalty, close to the three lines of Longhua Middle Road Station of Metro Line 7/12, and the ramp of the inner ring elevated shipyard road directly to 41, 49, 104 and other 10 bus lines, surrounded by green space Colorful City, Xuhui Riverside Cultural Belt, mid-to-high-end residential/office buildings dense commercial, cultural tourism and commuting triple traffic superimposed
Xuhui Binjiang is a Shanghai city business card that can take advantage of the city's IP, quickly enhance the brand's high-end sense and cultural connotation, suitable for brand image upgrade, the core node of the intersection elevated slow traffic area, the mandatory viewing rate exceeds 95%, and the information memory is high, helping the brand from exposure to mental occupation
From the perspective of commercial adaptability, Chia Tai Lecheng's large-format billboards cover various scenarios including shopping, leisure, commuting, and cultural tourism. They are compatible with advertising demands across multiple industries such as beauty, apparel, and cultural tourism. The media utilization rate is high and vacancy rate is low. Whether for brand image building or short-term promotional traffic, they can quickly reach target audiences, achieving both exposure and conversion value. With the increasing activity in the commercial area, the market recognition and commercial competitiveness of these billboards will continue to strengthen, making them high-quality outdoor media assets that offer both short-term returns and long-term appreciation.
Chia Tai Lecheng's billboards are located at the core gateway of Xuhui Riverside, using giant curved surfaces as visual carriers. They precisely target three main audience groups: high-net-worth residents, business elites, and artistic youth. They are not just advertising display windows but also a microcosm of the integrated development of culture, commerce, and life in Xuhui Riverside. Advertising here can leverage the city's IP to quickly enhance the brand's premium feel and cultural connotation.
As a core part of Shanghai's "One River, One Creek" strategy, the exposure of these billboards will grow geometrically, creating a superimposed effect of "events and advertising." There is no similar large-format media competition in the surrounding area, allowing every brand placement to capture the visual high ground. Moreover, the online and offline integrated communication model can turn the billboard visuals into social media check-in materials, achieving secondary viral dissemination.
The core area of Xuhui Riverside offers rare, ultra-large, unobstructed, high-value outdoor communication spaces. With four core advantages—"prime location, top-tier traffic, powerful visuals, and precise reach"—these billboards have become the preferred media choice for brands seeking to capture Shanghai's high-end market.
