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| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No. 200 Binjiang Road | Format：Naked eye 3D | Duration：15s |
| Location：Peace Central Plains Department Store | Min Qty：1 | |
| Size：10.7mx18.8m=201m² | Min Period：month |
Located in the center of Binjiang Road Pedestrian Street, occupying the core of the middle section of Binjiang Road Pedestrian Street, it is the "first look" large screen entering the block, no obstruction, no competing products, the forced viewing rate exceeds 95%, is the first big screen to enter the block, no similar competing products are obstructed, strong scarcity and good advertising exclusivity, surrounded by more than ten large shopping malls such as Friendship Xintiandi, Lebin Department Store, Hang Lung Plaza, Tianhe City, etc., and the commercial atmosphere is extremely rich and known as Tianjin's Nanjing Road
Binjiang Road is the only national commercial pedestrian street in Tianjin, with an average daily passenger flow of 15-300,000 people, a peak of more than 450,000 people during holidays, and an average weekly passenger flow of 5 million people during the Spring Festival and other nodes
As a check-in place for Tianjin cultural tourism to cover tourists from all over the country, especially the short-distance passenger group in Beijing-Tianjin-Hebei, it helps the brand achieve the dual goal of "city-level exposure and cross-regional penetration", seamlessly docking with Yingkou Road Station of Metro Line 1/3, with more than 10 bus lines directly connected, covering Tianjin Station, Haihe Scenic Area, Fifth Avenue and other passenger flow sources, and achieving full-scene exposure of “walking distance and visible traffic flow”
The advertising scene is seamlessly connected with shopping, catering, and entertainment scenes, forming a marketing closed-loop of "exposure→ interest → conversion", with a passenger flow conversion rate of more than 90% in surrounding shopping malls, and a high degree of core consumer groups between 18-45 years old, accounting for more than 70% of the main population, covering local white-collar young trend groups and mainstream brand target customer groups
As the core rest and viewing node of the pedestrian street, the stay time of pedestrians here is much higher than that of ordinary passages, which provides sufficient time window for the in-depth reading and memory retention of brand information, and is the first visual focus of entering the block, no obstruction, no competing products, and the forced viewing rate exceeds 95%
Naked-eye 3D special effects are easy to trigger check-in sharing, forming secondary communication on platforms such as Douyin and Xiaohongshu, amplifying the brand voice is suitable for creating city-level marketing events to enhance brand topicality, the vertical version of the large screen is very recognizable in the block dominated by horizontal screens, and the 3D effect can realize the picture "breaking out of the screen", spreading the memory point strong brightness adaptation, clear during the day, not dazzling at night to ensure the visual effect around the clock
The large screen takes the scarcity of the core business district occupying the North China vertical version of naked-eye 3D technology and high-value passenger flow full coverage as its core competitiveness, with strong visual impact, high forced reach and high social communication potential, with high traffic, high conversion, high cost performance and high stability as the core investment value, which is a strategic choice for the brand to lay out North China and seize the Tianjin market
The long-term release of media in the core business district can realize the construction of regional brand barriers from exposure to mental occupation, and Binjiang Road is a commercial cultural symbol, which can take advantage of the city's IP to enhance the high-end sense and cultural connotation of the brand, which is suitable for brand image, festival marketing, and IP linkage, especially suitable for naked-eye 3D creative content to create phenomenal communication
