Tianjin Heping Zhongyuan Department Store Naked-eye 3D
Tianjin Heping Zhongyuan Department Store Naked-eye 3D
Tianjin Heping Zhongyuan Department Store Naked-eye 3D
Tianjin Heping Zhongyuan Department Store Naked-eye 3D

Tianjin Heping Zhongyuan Department Store Naked-eye 3D

One screen, one world; a more wonderful view

Quote:¥15 W-30 WViews159
  • Area:Tianjin
  • Frequency:120
  • Type:Outdoors
  • Duration:15s
  • Quantity:1
  • Operating Time:0-24o'clock

Tips:Can match different media resources to create a quotation plan and download it

  • Photos
  • Specs
  • Advantages
  • Value
  • Media Map
Photos
Specs
Area:TianjinType:OutdoorsFrequency:120
Address:No. 200 Binjiang RoadFormat:Naked eye 3DDuration:15s
Location:Peace Central Plains Department StoreMin Qty:1Operating Time:0-24o'clock
Size:10.7mx18.8m=201m²Min Period:month
Advantages

Located in the center of Binjiang Road Pedestrian Street, occupying the core of the middle section of Binjiang Road Pedestrian Street, it is the "first look" large screen entering the block, no obstruction, no competing products, the forced viewing rate exceeds 95%, is the first big screen to enter the block, no similar competing products are obstructed, strong scarcity and good advertising exclusivity, surrounded by more than ten large shopping malls such as Friendship Xintiandi, Lebin Department Store, Hang Lung Plaza, Tianhe City, etc., and the commercial atmosphere is extremely rich and known as Tianjin's Nanjing Road
Binjiang Road is the only national commercial pedestrian street in Tianjin, with an average daily passenger flow of 15-300,000 people, a peak of more than 450,000 people during holidays, and an average weekly passenger flow of 5 million people during the Spring Festival and other nodes
As a check-in place for Tianjin cultural tourism to cover tourists from all over the country, especially the short-distance passenger group in Beijing-Tianjin-Hebei, it helps the brand achieve the dual goal of "city-level exposure and cross-regional penetration", seamlessly docking with Yingkou Road Station of Metro Line 1/3, with more than 10 bus lines directly connected, covering Tianjin Station, Haihe Scenic Area, Fifth Avenue and other passenger flow sources, and achieving full-scene exposure of “walking distance and visible traffic flow”
The advertising scene is seamlessly connected with shopping, catering, and entertainment scenes, forming a marketing closed-loop of "exposure→ interest → conversion", with a passenger flow conversion rate of more than 90% in surrounding shopping malls, and a high degree of core consumer groups between 18-45 years old, accounting for more than 70% of the main population, covering local white-collar young trend groups and mainstream brand target customer groups

Value

As the core rest and viewing node of the pedestrian street, the stay time of pedestrians here is much higher than that of ordinary passages, which provides sufficient time window for the in-depth reading and memory retention of brand information, and is the first visual focus of entering the block, no obstruction, no competing products, and the forced viewing rate exceeds 95%
Naked-eye 3D special effects are easy to trigger check-in sharing, forming secondary communication on platforms such as Douyin and Xiaohongshu, amplifying the brand voice is suitable for creating city-level marketing events to enhance brand topicality, the vertical version of the large screen is very recognizable in the block dominated by horizontal screens, and the 3D effect can realize the picture "breaking out of the screen", spreading the memory point strong brightness adaptation, clear during the day, not dazzling at night to ensure the visual effect around the clock
The large screen takes the scarcity of the core business district occupying the North China vertical version of naked-eye 3D technology and high-value passenger flow full coverage as its core competitiveness, with strong visual impact, high forced reach and high social communication potential, with high traffic, high conversion, high cost performance and high stability as the core investment value, which is a strategic choice for the brand to lay out North China and seize the Tianjin market
The long-term release of media in the core business district can realize the construction of regional brand barriers from exposure to mental occupation, and Binjiang Road is a commercial cultural symbol, which can take advantage of the city's IP to enhance the high-end sense and cultural connotation of the brand, which is suitable for brand image, festival marketing, and IP linkage, especially suitable for naked-eye 3D creative content to create phenomenal communication

Media Map

Viewed

Booth at Domestic Arrival Welcome Hall, 1st Floor of Zhuhai Jinwan Airport

Booth at Domestic Arrival Welcome Hall, 1st Floor of Zhuhai Jinwan Airport

Quote:¥9 W-18 W

Light box above the domestic arrivals exit on the 1st floor of Zhuhai Jinwan Airport

Light box above the domestic arrivals exit on the 1st floor of Zhuhai Jinwan Airport

Quote:¥30 W-60 W

Outdoor light box in the domestic arrival greeting hall on the 1st floor of Zhuhai Jinwan Airport

Outdoor light box in the domestic arrival greeting hall on the 1st floor of Zhuhai Jinwan Airport

Quote:¥40 W-80 W

Dynamic Light Box, Domestic Arrival Hall, 1st Floor, Zhuhai Jinwan Airport

Dynamic Light Box, Domestic Arrival Hall, 1st Floor, Zhuhai Jinwan Airport

Quote:¥150 W-300 W

Light box in the corridor of Domestic Arrival Baggage Claim Hall, 1st Floor, Zhuhai Jinwan Airport

Light box in the corridor of Domestic Arrival Baggage Claim Hall, 1st Floor, Zhuhai Jinwan Airport

Quote:¥25 W-50 W

Luggage Carousel Light Box, Domestic Arrivals, 1st Floor, Zhuhai Jinwan Airport

Luggage Carousel Light Box, Domestic Arrivals, 1st Floor, Zhuhai Jinwan Airport

Quote:¥70 W-150 W

Lightbox in Domestic Arrival Baggage Claim Hall, 1st Floor of Zhuhai Jinwan Airport

Lightbox in Domestic Arrival Baggage Claim Hall, 1st Floor of Zhuhai Jinwan Airport

Quote:¥60 W-120 W

Light box on top of the escalator in the domestic arrival concourse on Level 3 of Zhuhai Jinwan Airport

Light box on top of the escalator in the domestic arrival concourse on Level 3 of Zhuhai Jinwan Airport

Quote:¥170 W-350 W

Notes

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Tianjin Heping Zhongyuan Department Store Naked-eye 3D

https://www.tcxmedia.com/index/en/zmtzy/language/2/cate_id/1/id/5109.html

Market Price:15 W-30 W / Cycle:month / Area:Tianjin / Type:Outdoors / Format:Naked eye 3D