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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：333 Huaihai Middle Road | Format：Light box | Duration：0 |
| Location：Xintiandi Plaza | Min Qty：2 | |
| Size：120㎡ | Min Period：2周 |
Located above the entrance of the main entrance of Nanli shopping mall, it is the only place for pedestrians to enter and exit the new world, unobstructed view, forcibly capture the attention of all passenger flows, and form a communication effect that can be seen when looking up
The core area of Xintiandi Plaza, No. 333 Huaihai Middle Road, Huangpu District, covers key points such as the wall above the main entrance entrance of Nanli Shopping Mall, the north-facing glass of the middle hall square, and the street façade at the intersection of Madang Road and Taicang Road, covering an average of 500,000 high-end people per day, with a peak of 800,000 on weekends and holidays, of which 70% are high-net-worth people aged 25-45
As a landmark landmark of the integration of Shanghai's Shikumen historical style and modern commerce, carrying the core functions of Shanghai's global city, it is a 24-hour dynamic urban area and urban spiritual and cultural landmark, the south side of Huaihai Middle Road, between Huangpi South Road and Madang Road, adjacent to the Huangpi South Road subway station of Line 1, seamlessly connecting Huaihai Road business district, K11, Hong Kong Plaza and other top commercial entities, covering the main entrance of Xintiandi Nanbei Nanli Pedestrian Street, is the only way to enter and exit the core consumption area, forming the shortest link of “advertising exposure - store consumption”
The surrounding area covers commuting, shopping, leisure and other scenarios to form a large and accurate pool of high-net-worth customers, adjacent to cultural landmarks such as the site of China's first conference and the former site of Shikumen, gathering high-end brands, trendy formats, and original content, reaching high-net-worth, high-grade, and international customer groups, with strong consumption decision-making power and high brand acceptance
With the unique advantages of urban cultural landmark location, million-level high-end passenger flow, large visual scale, and cultural and social dual attributes, the light box has become a golden entrance for brands to enter Shanghai's high-end consumer market, and its media advantages are not only reflected in the amount of exposure, but also in the accurate reach of the target group, the in-depth shaping of the brand image and the high resonance of cultural value, bringing commercial returns that far exceed expectations to advertisers, and is a must-have media resource for high-end brands in the Shanghai market
With its irreproducible core location, shocking visual presentation and accurate high-end customer reach, it has become a benchmark resource for outdoor advertising in Shanghai's core business district, providing brands with high conversion, high memory and high premium communication value, and the media value far exceeds ordinary commercial advertising space
With its urban landmark location, accurate high-end customer group coverage and efficient communication and conversion capabilities, it has achieved strategic occupancy and a top investment target in Shanghai's core business district, providing advertisers with long-term value and premium space beyond ordinary outdoor media, realizing the synergy effect of advertising and activities, and improving interactive conversion, which is suitable for experiential marketing brands
Endorsement by city business card, prime location in core business districts, coverage of high-net-worth people, strong visual impact Scarce media resources are the five core advantages, which are ideal outdoor media choices for high-end brands to build image and accurately reach target customer groups
