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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：240 |
| Address：1515 West Nanjing Road, Jing'an District | Format：led | Duration：15s |
| Location：Jing'an Kerry Centre Mall, East Zone, B1 Entrance | Min Qty：1 | Operating Time：0-24o'clock |
| Size：8.4m(W)*2.8m(H)=23.5㎡ | Min Period：week |
Located in the high-end commercial belt of Nanjing West Road, adjacent to the Jing'an Temple Metro hub, with an average daily foot traffic of over 100,000 people, more than 70% of whom are high-income, highly educated, and highly willing to spend individuals aged 25–45, brands can efficiently target urban elites in finance, technology, fashion, and other fields through LED screens in the mall, ensuring the right people see the right information in the right place.
As the core flow point in Shanghai's top commercial district, the media matrix covers all the key nodes through which customers pass, maximizing exposure efficiency. This serves as a strategic positioning for high-end brands to reach their core audience. Brand visuals are likely to generate social sharing, with secondary exposure reaching 45% of direct exposure, enhancing both visibility and communication impact, creating an immersive experience that makes brand information more memorable.
Relying on the high-end shopping resources of Jing’an Kerry Centre, the media is not just an isolated advertising space, but part of the mall’s ecosystem. It can integrate deeply with mall resources to enable dual benefits of brand exposure and sales conversion. It can be closely linked with the mall’s annual themed events to share event traffic, boosting brand exposure by up to 50%, achieving dual touchpoints for advertising and event engagement.
LED media represents a high-level integration of advantages in location, audience, visuals, operations, and synergy. It not only benefits from the traffic base of a top commercial district but also realizes precise reach to high-net-worth individuals, upgrading brand exposure from mere visibility to experiential engagement. It becomes a rare, high-quality resource for high-end brands to build their brand image and achieve both brand awareness and sales effectiveness.
LED screens are strategically installed at main entrances, key areas of atriums, and corridor corners along essential visual paths. Designed according to ergonomic viewing perspectives, they ensure pedestrians can clearly receive information without having to stop deliberately. This seamless integration and effective exposure significantly enhance ad viewing completion rates and memory retention. With their unique location, audience, and spatial operation concept, they create a high-value communication advantage distinct from traditional commercial district displays.
The LED media network comprises three main matrices: electronic dynamic galleries, 3D corner screens, and floorwide linked screens, occupying prime nodes along the core traffic flows of Jing'an Temple's commercial district. It offers three core values: high-definition dynamic display, precise high-net-worth audience reach, and strong social sharing potential. The electronic dynamic gallery uses a 3D corner screen, breaking traditional flat limitations and enhancing visual impact by 60%.
Ads leverage four core advantages: rare environments, precise audience targeting, immersive experience, and high cost-effectiveness, making it a strategic-level media resource for premium brands in the Shanghai market. It not only provides ad exposure but also creates space for deep interaction between brands and consumers, forming a complete marketing loop of seeing - experiencing - sharing - purchasing. It is an ideal choice for enhancing brand image and boosting sales conversion.
This media is not only an information carrier but also a tool for top-tier brands to shape their image in prime commercial districts. For high-end brands in Shanghai's premium market, it represents a strategic investment that enhances brand image while driving sales conversion, offering a win-win solution for both return on investment and brand value improvement.
