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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：299 East Nanjing Road | Format：billboard | Duration：0 |
| Location：Hongyi International Plaza | Min Qty：1 | |
| Size：9.26m（H）*7.8m（W） | Min Period：2weeks |
Big-name advertising occupies the absolute core of Shanghai's commercial geography, close to the entrance of Nanjing Road Pedestrian Street, facing the average daily passenger flow of millions, and adjacent to the Bund Financial Agglomeration Belt and the People's Square Cultural and Business District, forming a three-dimensional passenger flow matrix of commercial, cultural tourism and business
The intersection of Nanjing East Road and Henan Middle Road, the eastern gateway of Nanjing Road Pedestrian Street, is only 400 meters away from the Bund, in the center of the Golden Triangle business district of Nanjing East Road-Bund-People's Square, and is the only commercial complex in Shanghai that connects the three top business districts at the same time, covering the three core groups of tourism, business and local consumption, and covering the two core visual directions of Nanjing Road Pedestrian Street and Henan Middle Road
As a landmark building of the East Gate of Nanjing Road Pedestrian Street and the double subway cover of Nanjing East Road Station of Line 2/10, the average daily subway passenger flow exceeds 300,000 people, seamlessly connecting the city's core transportation network, with an average pedestrian flow of more than 1 million passengers and an annual passenger flow of more than 200 million people
With its multiple advantages such as core location, large traffic, multi-media matrix, and trendy play IP blessing, its big-name media has become a valuable brand communication platform in Shanghai's core business district and enhanced its overall business vitality
With its core location advantages, the big-name advertising of Hongyi International Plaza achieves accurate coverage of diverse and high-value audiences, with an annual passenger flow of more than 300 million people on Nanjing Road Pedestrian Street, of which 45% are local mid-to-high-end consumer groups, 20% are international tourists, and 15% are business elites
With its irreproducible location, ultra-large traffic base, diversified media combination, and trendy play IP blessing, it has become the preferred platform for brand communication in Shanghai's core business district, providing brands with full-link communication solutions from display to interaction, from offline to online, helping brands maximize communication value, and taking advantage of the aura of the first store to quickly establish market volume and realize offline experience - online fission closed loop
With the scarcity of core locations, ultra-large-scale traffic pools, precise and young customer group structure, diversified and three-dimensional media matrix, strong brand endorsement and efficient communication effects, big-name media has become the top media resource for brands to display their image, product promotion and cultural communication in Shanghai's core business district, especially suitable for brands oriented to young consumer groups such as trendy toys, fashion, beauty, and digital, and the return on investment is significantly higher than that of ordinary business district media points
As a scarce resource in Shanghai's core business district, its investment value is not only reflected in the short-term exposure effect, but also in the establishment and appreciation of long-term brand equity, which is the preferred investment target for the brand to carry out efficient communication in the Shanghai market
