- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：0 |
| Address：No. 301-1, Wangfujing Street | Format：billboard | Duration：0 |
| Location：Wangfu Commercial Building | Min Qty：1 | Operating Time：0-24o'clock |
| Size：27m(h)x8.6m(w） | Min Period：year |
Wangfu Commercial Building is positioned as a high-end lifestyle retail center, a prime location at the southern end of the pedestrian street, with an average daily passenger flow of more than 200,000 people, bringing together international first-line luxury brands and top jewelry and watch brands, and is a high-end commercial landmark in Beijing's Wangfujing business district
Located at No. 301-1 Wangfujing Street, only 50 meters away from Chang'an Street, is the most commercially valuable prime location in Beijing, directly connected to Metro Line 1 and Line 8 Wangfujing Station Exit E3, only 70 meters walk, with an average daily subway passenger flow of more than 500,000 people, adjacent to the Forbidden City, Tiananmen Square, Jingshan and other world-class tourist attractions, surrounding more than 50 bus lines, forming a three-dimensional transportation network of subway, bus and walking, radiating the whole city of Beijing, forming a three-dimensional transportation network
Wangfujing business district has an average daily flow of 350,000 people, an annual passenger flow of more than 110 million, a doubling of holiday passenger flow, and 380,000 people per night on Chinese New Year's Eve
With its large size, high-definition picture quality and innovative technology, big-name advertising has become an ideal carrier for brands to build a high-end image, and achieve cross-regional communication through social media and other channels, bringing secondary exposure and word-of-mouth diffusion to the brand
With its positioning as a new benchmark for domestic trends, exclusive location in the core commercial area of Wangfujing, prime location within the core business district, coverage of over a million visitors, a cluster effect of flagship stores, and an all-media communication matrix, it provides high-traffic conversion, strong brand premium, and sustainable growth investment value for brands settling in, making it especially suitable for domestic trend brands, trendy flagship stores, and culturally innovative products.
Relying on the inherent advantages of the core location on Wangfujing Golden Street, paired with high-end hardware configuration, precise coverage of high-value audiences, and strong scenario linkage, it has become a highly competitive media resource in Beijing's core business district. Its media advantages fully meet the communication needs of high-end brands, allowing brand exposure and marketing conversion of major advertisers to achieve dual implementation, making it an excellent choice for brands to capture core traffic in the capital.
With its unique, non-replicable location advantages, precise coverage of high-net-worth groups, stable investment returns, and strong brand empowerment capabilities, outdoor advertising resources in the Wangfujing commercial district have long entered an era of 'stock competition,' with approvals for new locations almost halted, making existing resources irreplaceable urban core assets.
Major brand advertising is not only a medium for information dissemination but also an important vehicle for brand strategy upgrading, bringing unique brand empowerment value to investors. Through long-term and stable placement, it can strengthen the premium image of the brand in consumers' minds, enhance brand awareness and reputation, and achieve dual enhancement of brand prominence and traffic reach.
