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| Area：Nanchang | Type：Outdoors | Frequency：0 |
| Address：333 Qingshan Avenue | Format：Light box | Duration：0 |
| Location：Nanchang International Sports Center | Min Qty：32 | |
| Size：宽0.87m*高2.5m | Min Period：month |
Located at No. 333 Sanqingshan Avenue, Honggutan District, Nanchang, it is mainly distributed in high-traffic areas of key venues such as the gymnasium, stadium, and swimming pool, including public passages, spectator rest areas, and ticket gates. It is one of the important static advertising media forms within the venue. Leveraging the massive traffic advantage of the Nanchang International Sports Center, which includes one main stadium and four pavilions, it provides an efficient, context-based communication channel for brands.
Lightboxes are installed at key nodes such as the main stadium ticket gate, stands passages, and corridor hubs—areas all spectators must pass through when entering, moving between sections, or leaving. This creates a natural visual funnel. Spectators spend an average of 3–4 hours in the venue, significantly longer than in fast-paced environments like subways or shopping malls.
The lightboxes are located in densely populated areas where movement is slow, meaning spectators passively receive advertising information while queuing, waiting, or resting. This effectively prevents information from being actively skipped, with an effective ad reach of over 85%. The core audience is aged 18-45, consisting of sports enthusiasts and young people with medium to high income and high spending capacity, who have strong purchasing intentions and high brand receptiveness.
The lightboxes’ core competitiveness lies in mandatory exposure, precise traffic targeting, contextual resonance, and long-term communication. They provide brands with a cost-effective, high-conversion marketing platform in a sports setting. The media benefits from natural spatial exclusivity, enhancing brand information retention and achieving a closed-loop marketing from offline exposure to online fan conversion.
With five core advantages—endorsement from top-tier venues, prime location layout, 360° immersive displays, massive and targeted traffic, and diverse marketing value—its superior geographical location, substantial traffic base, precise audience targeting, and outstanding display effects make it an excellent choice for brands to conduct offline marketing. It helps brands achieve efficient communication and value enhancement, realizing a fission effect of on-site exposure—online dissemination—secondary propagation.
As a landmark building and popular check-in spot in Nanchang, it attracts a large number of tourists annually. The integration of advertising messages with a high-quality venue environment conveys a brand concept of health, vitality, and fashion, aligning with the image positioning of mid-to-high-end brands. The exclusive media form in the venue’s core public areas, with column-wrapped lightbox resources being limited and non-replicable, ensures the uniqueness of brand display.
With its distinctive media form and significant communication advantages, the lightbox is particularly suitable for brands that need to quickly enhance brand awareness, precisely reach target audiences, and strengthen regional market penetration. It helps brands stand out in fierce market competition, enhancing brand credibility and reputation, with brand asset value increasing by 40%.
As a premium lightbox advertising medium focusing on the city’s core traffic, leveraging the venue’s landmark advantage, vast precise foot traffic, and the inherent dissemination characteristics of the advertisement itself, it has become a top choice for commercial investment today. Its investment value is not only reflected in short-term exposure gains but also contains long-term brand empowerment and appreciation potential, making it worthy of in-depth exploration and strategic layout by investors.
