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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 177, Zhongshan Road, Donghu District | Format：led | Duration：15s |
| Location：Parkson Mall, Building A | Min Qty：1 | |
| Size：(左26.24m+右17.92m)*高12.8m=565㎡ | Min Period：month |
As a traditional commercial landmark in Nanchang, Parkson Hall A is located at the intersection of Zhongshan Road and Xiangshan North Road, adjacent to the August 1st Uprising Memorial Hall and Shengli Road Pedestrian Street, with an average daily traffic flow of more than 80,000 vehicles and a peak flow of more than 300,000 during holidays
Located in the core of Nanchang's most prosperous Zhongshan Road business district, it belongs to the "out-of-print area" in the city center, surrounded by high-end office buildings, top apartments, Wanshou Palace historical and cultural block, August 1st Uprising Memorial Hall, etc., is a must-visit place for local residents and tourists in Nanchang, within 500 meters of the surrounding 6 major commercial entities such as Tianhong
Adjacent to Bayi Hall Station of Metro Line 1/3, the four subway exits of Parkson Shopping Mall, Bayi Hall, Rainbow Shopping Mall and Zhongshan Road all face the large screen, covering an average daily subway passenger flow of more than 200,000 people, ground pedestrian and vehicle flow of more than 500,000 people, Parkson Hall A large screen covers 270° in the horizontal perspective, the visual influence radiation radius reaches 300 meters, and the night dynamic content can even be extended to the riverside landscape belt within 1 kilometer, forming a regional aerial visual landmark
As a landmark media in Nanchang's core business district, it is suitable for brand image display, which can quickly enhance the brand's popularity and influence in the market, and the large-screen content is often photographed and shared by citizens and tourists on social media, forming a virtuous circle of offline exposure→ online diffusion→ and secondary dissemination to amplify the advertising effect
With its core location, large size, high-definition display, accurate audience, and social communication, it has become a top resource in Nanchang's outdoor media, especially suitable for quickly enhancing brand awareness, and the huge screen forms an unavoidable visual focus in congested traffic to achieve forced reach to mobile people
The LED screen is not only a screen in the center of the city, but also a strategic highland for brands to seize the minds of consumers and integrate into the pulse of urban commerce
With its irreproducible golden location, oversized visual hegemony, accurate core consumer group coverage, efficient return on investment and strong brand endorsement, it has become the first choice for brands to enter the Jiangxi market Outdoor media investment value is significant, LED large screen is the first choice for entering the Jiangxi market, can achieve the communication effect of “one delivery, multiple benefits”
With its unique location advantages, excellent hardware strength, accurate audience coverage and flexible delivery model, it has become a highly competitive high-quality resource in Nanchang advertising, and it is also the core communication starting point for the brand to deeply cultivate Nanchang and radiate Jiangxi region, and its value is far more than simple advertising exposure
