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| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 2, Zhongshan Road, Donghu District | Format：led | Duration：15s |
| Location：Bayi Square Xinhua Bookstore | Min Qty：1 | |
| Size：15m*13.5m=202.5㎡ | Min Period：month |
Located in the core business district of Nanchang Bayi Square, adjacent to historical and cultural landmarks such as the August 1st Uprising Monument and Jiangxi Provincial Art Museum, and surrounded by large commercial bodies such as Wushang MALL, Fortune Plaza, and Lihua Shopping Plaza, it is an urban transportation hub and a distribution center for people
Located in the political, cultural and commercial core area of Nanchang City, facing the transfer exit of Metro Line 1 and Line 3, adjacent to the August 1st Uprising Memorial Hall, Zhongshan Road Business District and Nanchang Book City, the average daily flow of people exceeds 80,000 people, and the average daily traffic flow of the square ring road exceeds 50,000 vehicles, forming a four-dimensional three-dimensional flow network of aboveground, underground, car and pedestrian walking, achieving efficient coverage of the whole area, with a high degree of superposition between cultural tourism and consumer groups, accounting for 55% of family customers, and increasing the peak passenger flow at night by 40%
The core point of the central axis of Nanchang City is the intersection center of Jiangxi's politics, economy, culture and transportation, and the intersection of the main roads of the two major cities of Bayi Avenue and Zhongshan Road breaks through the obstruction of the green belt, forming a two-way lane with forced exposure without visual blind spots, and forming clusters with historical and cultural landmarks such as the August 1st Uprising Monument and the Nanchang Grand Theater, which is the core check-in point of Nanchang's red tourism, with a peak of more than one million during holidays
Using high-brightness LED modules, supporting dynamic video playback with 4K and above resolutions, intelligently adjusting brightness to adapt to day and night environmental changes, LED large screens are not only outdoor advertising carriers, but also strategic communication platforms connecting urban spirit, public life and commercial value
With four core advantages—prime geographic location, comprehensive audience coverage, stunning visual experience, and scarce media resources—it has become one of the highest ROI outdoor media platforms in Jiangxi Province, providing advertisers with an efficient platform to reach target audiences and enhance brand value, while also serving as an important showcase for the integration of culture and commerce in Nanchang.
LED screens are not just platforms for outdoor advertising but also permanent landmark assets for brands in the Jiangxi market. With their unique locational advantages, precise high-value audience groups, and impactful visual experiences, the media value will increase year by year, becoming a core position for brand awareness in the market. Advertisers can optimize their strategies precisely and improve advertising effectiveness by 25%.
Relying on the urban landmark status of Bayi Square and the cultural backdrop of Xinhua Bookstore, advertisements gain a communication value beyond ordinary outdoor ads. They not only achieve high brand exposure through frequent visual displays but also leverage the city's landmark communication attributes, allowing brand content to achieve secondary dissemination through tourist check-ins and social sharing. This makes it an important bridge linking brands to Nanchang's local consumer market and cultural tourism traffic, enhancing city brand visibility.
As a popular check-in spot for tourists and residents in Nanchang, the sharing of LED ads generates a large amount of free secondary dissemination, forming a virtuous cycle of offline exposure → social sharing → online communication → offline return. This significantly expands the reach and influence of large-screen advertising, achieving exponential growth in communication effectiveness.
