- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：No. 90, Weijin South Road, Nankai District | Format：light show | Duration：15s |
| Location：Olympic Center | Min Qty：1 | Operating Time：0-24o'clock |
| Size：100000㎡+ | Min Period：week |
The light show is located in the core area of the Tianjin Olympic Center on Binshui West Road in Nankai District. Centered on the Waterdrop Stadium, it connects with the Tianjin Gymnasium and the Swimming and Diving Hall to form an immersive light-and-shadow matrix with three venues illuminated simultaneously and three screens synchronized. It is one of the largest and most technologically advanced landmark light shows in the Beijing-Tianjin-Hebei region.
As a city showcase and cultural tourism landmark of Tianjin, the Guangyuan Ye Light Show covers a radius of up to 5 kilometers, reaching an average of over 500,000 people daily. During major events, it attracts tens of thousands of citizens and tourists. The surrounding area includes the Olympic Center commercial district, Waterdrop A Hotel, and high-end residential communities, targeting the 'three highs' audience: highly educated, high income, and high spending power.
Situated in the core business district of Binshui West Road in Nankai District, within a 5-kilometer radius, it gathers high-end residences, commercial complexes, and star-rated hotels, becoming an important window for visitors to understand Tianjin and a popular leisure spot for locals. It is near Sports Center Station on Metro Line 5 and Meijiang Road Station on Line 6. Within a 3-kilometer range, it encompasses Tianjin Sports, with a daily traffic flow of over 750,000 people and vehicles.
With its irreplaceable landmark status, stunning visual impact, and precise audience reach, it has become an influential outdoor media platform in the Beijing-Tianjin-Hebei region, providing an effective channel for brand communication and value enhancement. It is a symbolic representation of Tianjin’s city image, carrying the city's memories and sports spirit.
The Tianjin Light Show is not only a visual feast, but also an innovative platform for the expression of light and shadow of Tianjin's urban culture, the eternal freeze of sportsmanship, and the brand communication, lighting up the night sky of Tianjin with bright light and shadow, telling the story of Tianjin with the integration of science and technology and art, becoming a new engine of the night economy in the Beijing-Tianjin-Hebei region and a new benchmark for the integration of culture and tourism, and becoming a model for the sustainable development of urban night lighting through precise beam control
The light show is not only a visual feast, but also a high-quality target of capital layout outdoor media and night economy, supported by policy dividends, landmark resources as the core, and guaranteed by diversified returns, providing investors with low-risk, high-return, and long-term stable investment opportunities, and becoming a new engine of the night economy in the Beijing-Tianjin-Hebei region and a new benchmark for the integration of culture and tourism
With its huge traffic attraction to provide a high-quality platform for brand communication, a light show has attracted many citizens and tourists to stop and watch, and the popularity of online and offline interaction continues to rise, becoming a new engine of Tianjin's night economy, achieving a win-win situation between commercial publicity and cultural communication
With its unique landmark attributes, shocking visual scale and diverse communication capabilities, the information conveyed through the light show can not only reach the audience, but also penetrate a wider range of online groups through social media, achieving geometric growth in communication effect
