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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：Building 1, Italian Style Street, Hongshan District | Format：light show | Duration：15s |
| Location：Dom Church | Min Qty：1 | |
| Size：28m*45m=1260㎡ | Min Period：week |
Located at Building 1, Italian Style Street, Hongshan District, in the core business area of China’s Silicon Valley, Optics Valley, it serves as a flagship outdoor media display platform on Optics Valley Pedestrian Street and is also a highly influential landmark for church projection shows in Central China, known as the brightest star in Wuhan Optics Valley’s night sky. It covers the imposing Gothic façade of the church, creating a visually stunning impact.
Situated in the core area of Optics Valley Pedestrian Street, it is surrounded by tech companies such as Xiaomi Headquarters and Huawei Smart Life Experience Hall, with an average daily foot traffic of over 500,000 people. It reaches students and young trendsetters from universities like Huazhong University of Science and Technology and Wuhan University. The audience is mainly 18–35-year-old college students, young couples, and trendsetters, who have strong consumption intentions and are active in social sharing, making it an ideal target audience for new consumption, cultural tourism, beauty, and wedding-related categories.
Located in the core area of Italian Style Street on Wuhan Optics Valley Pedestrian Street and adjacent to the Optics Valley Plaza transportation hub, it has access to Metro Lines 2 and 11, reaching a consumer base of over one million people in eastern Wuhan. Within a 3-kilometer radius, it covers more than ten universities, including Huazhong University of Science and Technology, Wuhan University of Technology, and Zhongnan University of Economics and Law, with a daily foot traffic of over 200,000 people and coverage of 300,000 university students and staff. Generation Z accounts for more than 70%.
As the premier building projection media for light shows in Central China, it leverages the high-traffic core of Optics Valley, the unique Gothic architectural structure, and top-tier light and shadow technology to create a super communication channel for deep engagement between brands and young audiences.
With its unique Gothic architecture as the backdrop, light and shadow as the brush, and the night as the frame, it not only illuminates the night sky of Optical Valley but also becomes a new urban cultural landmark that connects technology, art, and commerce, building a vivid bridge of light and shadow communication between brands and audiences.
The light show, leveraging the combination of a prime location, unique architecture, cutting-edge technology, and a young audience, has become a benchmark product for outdoor media in Central China. It is not only a window for brand display but also a new urban cultural landmark connecting technology, art, and commerce. It offers brands an opportunity for overnight fame and serves as a preferred choice for capturing the minds of Generation Z and creating city-level marketing events.
Its investment value lies in the four-dimensional integration of architecture, technology, traffic, and content. It is not only a visual feast but also a comprehensive media platform that can accurately reach young consumers, trigger social media viral effects, and achieve commercial conversion. For brands, it represents a communication channel that combines landmark endorsement, technological empowerment, and emotional connection, conveying messages to every passerby through the art of light and shadow and illuminating new paths for brand communication.
With its rare architectural carrier, strong traffic attraction, and diverse revenue models, it has become a highly promising quality asset in Wuhan's cultural and tourism investment sector. The commercial area gathers over a million university students, teachers, and technology professionals, with the core 18-35-year-old consumer group accounting for over 70%, providing a stable traffic base and consumer support. The light show, through the composite model of architecture, technology, and content, builds an investment value that cannot be replicated.
